ASCC Unveils New Corporate Strategy: Brand Management
October 10 2012 - 12:54PM
Business Wire
The Aristocrat Group Corp. (OTCBB: ASCC) filed an SEC Form 8-K
this week, unveiling its new corporate strategy to generate new
business as a focused brand management company.
A new division of the company, Aristocrat Brands, is being
created to identify and promote unique brands that have a mass
market appeal across a diverse demographic. Some of the world’s
biggest brand management companies are multi-nationals worth
billions, including Limited Brands, Inc. (NYSE: LTD), which owns
Victoria's Secret, and LVMH, which owns Moet Chandon, Hennessy and
Louis Vuitton.
The approach by Aristocrat Brands will be to select product
opportunities with broad market appeal and premiere growth
potential. ASCC plans to concentrate on the distilled spirits
industry initially. Worldwide, the spirits industry is worth about
$263 billion, with recent yearly growth of better than 2.5 percent
over a four-year period. In the U.S., the distilled spirits sector
is a major economic contributor, generating more than $110 billion
in annual activity.
“The distilled spirits sector will enable ASCC to commercialize
new luxury products in a large and diverse market with nearly
limitless opportunities for partnership, sponsorship and brand
awareness activities,” said ASCC CEO Cindy Morrissey. “We’re very
excited about this new direction for our company, and we plan to
grow this portion of our business very rapidly to deliver maximum
returns to our shareholders.”
ASCC will continue to develop its original business plan and
pursue opportunities in the women's marketplace in addition to
Aristocrat Brands, she added.
ASCC plans to grow its brand management business to compete in a
highly profitable sector alongside Proctor & Gamble (NYSE: PG),
New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc.
(NYSE: CHS).
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group
The Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle
company that aims to make the transition into parenthood smoother
and more rewarding than ever before. Our smart growth initiatives
will position us as the premier resource for prenatal and
postpartum resources. For more information on our business plan,
please
visit www.aristocratgroupcorp.com/old/investor.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
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