ASCC to Follow Elite Investors' Lead on Vodka
October 15 2012 - 5:00AM
Business Wire
Elite global investor Warren Buffett loves the beverage industry
- and so does the Aristocrat Group Corp. (OTCBB: ASCC).
In recent years, McLane, a wholly-owned subsidiary of Buffett’s
Berkshire Hathaway, has bought up domestic liquor distributors in
Tennessee, Georgia and North Carolina. In the middle of the worst
recession in generations, Buffett said that the acquisitions were
about “developing new opportunities to innovate, grow and lead the
beverage industry.”
It’s easy to see why one of the world’s top investors thinks so
highly of the liquor business. It’s an industry whose product
enjoys the loyalty of tens of millions of consumers with no chance
of being displaced by technology. In Buffett’s own terms, the
distilled spirits industry is a simple business that’s easy to
understand.
ASCC is following Berkshire Hathaway’s bullish lead on liquor.
Last week, the company announced the formation of new division,
Aristocrat Brands, to identify and promote unique brands that have
a mass market appeal across a diverse demographic. Initially,
Aristocrat Brands will focus on the spirits industry, which is
worth about $263 billion and growing.
“Thanks to the robust demand for new and better premium spirits,
we’re confident that we’ll be able to grow our business in this
sector very quickly,” said ASCC CEO Cindy Morrissey. “This is a
terrific opportunity for us to introduce our shareholders to one of
the very few industries that is still growing despite current
economic conditions.”
ASCC plans to grow its brand management business to compete in a
highly profitable sector alongside Proctor & Gamble (NYSE: PG),
New York & Company, Inc. (NYSE: NWY).
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please visit
www.aristocratgroupcorp.com/investors.html.
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