ASCC Seeks Celebrity Endorsement for its Premium Vodka
November 08 2012 - 5:22AM
Business Wire
You can’t successfully launch a new brand without attracting a
little attention first. That’s why the Aristocrat Group Corp.
(OTCBB: ASCC) is following the lead of the distilled spirits
industries top sellers by seeking out a new celebrity brand
ambassador for its forthcoming premium vodka label.
In the liquor industry, it’s no secret that star power and sex
appeal move cases. That’s why industry leaders have tapped sexy
celebs such as Scarlett Johansson (Moët & Chandon), Kim
Kardashian (Midori), and Milla Jovovich (Campari) and many more to
pitch their products.
“Famous and desirable celebrities make ideal spokespeople for
distilled spirits because premium liquor is a lifestyle product,”
said ACSS CEO Cindy Morrissey. “People literally want a taste of
the luxurious Hollywood lifestyle that these stars lead. That’s why
Aristocrat Brands is looking for a glamorous emissary to introduce
our debut vodka product.”
Aristocrat Brands is a new division of ASCC formed to identify
and promote unique brands with mass-market appeal across a diverse
demographic. The company has targeted distilled spirits for its
initial efforts due to the unprecedented and ongoing growth in the
sector over the past several years.
Successful celebrity partnerships have played a major role in
that growth, Morrissey says.
“A famous face can be crucial in getting your name out there,”
she said. “We’re currently exploring some very promising
opportunities to partner with stars who have a unique appeal
befitting our new brand. We hope to announce some exciting news on
that front very soon!”
For more information on its brand management initiative, please
visit www.AristocratBrands.com/investors.html.
ASCC plans to grow its brand management business to compete in a
highly profitable sector alongside Proctor & Gamble (NYSE: PG),
New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc.
(NYSE: CHS).
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
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