ASCC Hires Brand Development Expert
December 18 2012 - 5:00AM
Business Wire
This week, the Aristocrat Group Corp. (OTCBB: ASCC) hired Robert
William Brown to serve as specialty brand and marketing consultant,
adding 40 years of beverage industry experience to the Company.
Brown will bring a wealth of senior management expertise to
ASCC, having served in senior positions for the top two beer
companies in Canada as well as serving as regional director for a
major North American winery and as director and executive
vice-president for one of the largest beverage alcohol manufacturer
and distributors in the world. Brown currently serves as chairman
for one of Canada’s most successful and profitable credit unions,
based in British Columbia.
At ASCC, Brown will be in charge of brand development and
product positioning as the company works to bring new ultra-premium
spirits to the marketplace.
“Mr. Brown’s main responsibilities will be growing our business
and enhancing shareholder value,” said ASCC CEO Cindy Morrissey.
“We’ll be relying on his long history of success to help us
maximize our market potential.”
Super-premium vodka will be the first product offering from
ASCC’s new brand management division, Luxuria Brands, which is
following the lead of industry frontrunners such as LVMH. Vodka is
the biggest-selling spirit in the multi-billion-dollar U.S.
distilled spirits industry. The Company is currently testing and
sampling top-quality American ingredients and contacting the
nation’s leading liquor distributors.
ASCC views vodka as key to growing its brand management business
in order to compete in a highly profitable sector alongside Limited
Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York
& Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE:
CHS).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
For more information, please
visit www.luxuriabrands.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
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