ASCC’s Luxuria Brands Maps Out Star Search for America’s Next Singing Superstar
March 05 2013 - 5:00AM
Business Wire
When it comes to building a successful lifestyle brand, a little
star power goes a long way. That’s why Luxuria Brands, the brand
management division of the Aristocrat Group Corp. (OTCBB: ASCC), is
seeking out America’s hottest new singing sensation in order to
nail the perfect harmony of music and merchandising.
Today, Luxuria announced that it will host a series of
professional talent searches across the U.S. in order to find the
perfect rising star around whom to build a glamorous, celebrity
lifestyle brand.
“The best musical artists have an instinctive understanding of
lifestyle branding,” said ASCC CEO Robert Federowicz. “It’s simply
how they live their lives. Superstars like Jay-Z, Sean ‘Diddy’
Combs and Pitbull have leveraged their musical talent into top-tier
brands that move products across a wide range of industries. We
want to give our investors the opportunity to participate in that
kind of success.
We’ve got the necessary branding expertise to make a new star,
but what we need now is a voice and attitude that America will
respond to,” he added. “We’re on the hunt for a
superstar-in-waiting that can grow right along with us.”
In addition to Luxuria Brand’s upcoming vodka line—set to be
produced by Idaho distillers Distilled Resources, Inc.
(DRinc)—performers will be evaluated for branding opportunities on
other products and promotions that ASCC is keeping on tap,
Federowicz said.
Follow ASCC on Twitter at www.twitter.com/AristocratGroup to
stay informed on when Luxuria Brands’ talent scouting tour rolls
into a studio near you.
ASCC is working to develop the kind of hot and innovative new
luxury brands that will allow the company to compete in a highly
profitable sector alongside Limited Brands, Inc. (NYSE: LTD),
Proctor & Gamble (NYSE: PG), New York & Company, Inc.
(NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
luxury lifestyle products and services. For more information,
please visit www.aristocratgroupcorp.com/investors.html.
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