ASCC Targets Billion-Dollar Flavored Vodka Segment for Next Product Line
March 25 2013 - 5:00AM
Business Wire
One of the hottest trends in the global distilled spirits
market—especially among younger consumers—is the incredible boom in
flavored vodkas. That’s why the Aristocrat Group Corp. (OTCBB:
ASCC) is targeting this fast-growing segment with the next in a
line of vodka brands to be marketed by the company’s brand
management division, Luxuria Brands.
In 2011, sales of flavored vodka increased by 21 percent to
approximately $988 million, accounting for 19 percent of all vodka
sales. By comparison, flavored vodka represented only 14 percent of
total vodka sales in 2007. Most experts expect that growth to
continue, with some analysts predicting that the flavored vodka
segment will grow to $1.88 billion by 2016.
It’s precisely that kind of growth that drew ASCC to the
distilled spirits market in the first place. The company has
already signed a deal with Idaho distiller Distilled Resources,
Inc. (DRinc) to produce its debut brand of super-premium vodka.
Spirits in that category, which typically retail at around $30 a
bottle, have risen 32 percent in the last two years to $1.2
billion, according to a report by industry trade group the
Distilled Spirits Council (DISCUS).
Luxuria Brands is currently readying two separate vodka brands
for hungry marketplace seen as key to successfully competing in a
highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton
SA (EPA:MC), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and
Brown-Forman Corp. (NYSE: BF-B).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
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