ASCC Pushes to Launch New Vodka in Key Markets
May 02 2013 - 5:00AM
Business Wire
As the Aristocrat Group Corp. (OTCBB: ASCC) waits for final
federal approval on the label and bottle design of its new
ultra-premium vodka, Luxuria Brands—the company’s brand management
division—is already making plans for the American-made spirit’s
launch. The division’s leadership is currently in talks with clubs
and venues in Las Vegas and Los Angeles about hosting official
premiere events celebrating the release of Luxuria’s debut
vodka.
“We’re targeting party hotspots in L.A. and Vegas because
they’re destinations on the cutting edge of celebrity culture and
nightlife,” said ASCC CEO Robert Federowicz. “Our executive
leadership has cultivated relationships with club owners and
hospitality managers that can help us put on top-flight premiere
events to spread the word about our new liquor products across the
country.”
ASCC is currently in talks with venues suitable for large
roll-out events featuring popular DJs and bottle service—exactly
the kind of events that attract cultural tastemakers. ASCC views
the successful debut of its American-made ultra-premium vodka as
the cornerstone of its growing brand management business. U.S.
sales of super-premium vodkas, which typically retail around $30 a
bottle, have risen 32 percent in the last two years to $1.2
billion, according to industry trade group the Distilled Spirits
Council (DISCUS).
Luxuria Brands is currently readying two separate vodka brands
planned to allow the company to compete in a highly profitable
sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC),
Diageo PLC (NYSE: DEO), BEAM Inc. (NASDAQ: BEAM) and Brown-Forman
Corp. (NASDAQ: BF-B).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premier luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com.
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