ASCC Targets Underserved Market for Gluten-Free Vodka
May 09 2013 - 5:00AM
Business Wire
As the Aristocrat Group Corp. (OTCBB: ASCC) puts the finishing
touches on its debut vodka brand for release this summer, the
company announced today that it plans to target the growing,
underserved market for gluten-free spirits in the U.S.
ASCC’s new vodka could be hitting the market at just the right
time. According to market research firm NPD Group, there has been a
steady increase over the last four years in the percentage of
adults who claim they are cutting down on or avoiding gluten
completely. About 28 percent of adults 18 and older reported they
are avoiding gluten.
Some experts estimate about 6-7 percent of the U.S. population
may be gluten-sensitive, meaning some 20 million people in the
United States alone could have the condition.
To avoid gluten, consumers must reject products containing
wheat, barley and rye, eliminating many liquor options. Made in the
U.S.A. from Idaho potatoes, ASCC’s new vodka will give
gluten-sensitive consumers an exciting, new option for
cocktails.
"Aristocrat's potato-based vodka will be one of very few
gluten-free vodkas on the market," said ASCC CEO Robert
Federowicz. “This market is underserved and opens up a new and
growing consumer base for our products. Additionally, our new
product will also be Paleo Diet-friendly, which we expect to
increase its market potential and popularity with health-conscious
consumers.”
The company’s new brand management division, Luxuria Brands, is
readying two separate vodka brands for release this year to allow
the company to compete in a highly profitable sector alongside LVMH
Moet Hennessy Louis Vuitton SA (MC:FP), Diageo PLC (NYSE: DEO),
BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premier luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
Aristocrat (PK) (USOTC:ASCC)
Historical Stock Chart
From Jun 2024 to Jul 2024
Aristocrat (PK) (USOTC:ASCC)
Historical Stock Chart
From Jul 2023 to Jul 2024