ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka
May 13 2013 - 5:00AM
Business Wire
Luxuria Brands, the brand management division of the Aristocrat
Group Corp. (OTCBB: ASCC), is proud to announce that it has teamed
up with an inventive advertising firm with a track record of
success designing vodka brands and packaging that drive sales in a
booming, multi-billion-dollar marketplace.
The company has tabbed Ignite Advertising to create unique
packaging designs and concepts for Luxuria Brands’ first two vodka
brands due out later this year.
“Ignite has designed the bottles and packaging for a host of
successful vodkas and other spirits,” said ASCC CEO Robert
Federowicz. “Industry buyers and everyday consumers alike are going
to love what they’ve come up with for us. We can’t wait to show
these designs off.”
ASCC has worked hard to produce a spirit that will stand out on
the shelf, take pride in its American roots, fit neatly within
established pricing hierarchy and be available to a wide market of
vodka lovers. The company is awaiting final Certification of
Label/Bottle Approval (COLA) from the Alcohol and Tobacco Tax and
Trade Bureau (TTB) before it details the new products and their
launch dates.
Initially, at least, ASCC is targeting the super-premium vodka
segment for its debut offering due to its incredible growth—rising
32 percent in the last two years to $1.2 billion, according to
industry trade group the Distilled Spirits Council (DISCUS).
Aristocrat's potato-based vodka will be one of very few gluten-free
vodkas on the market, opening up a growing base of underserved
consumers for the new brand.
ASCC sees vodka, America’s best-selling spirit, as the key
element to growing its brand management division, allowing the
company to compete in a highly profitable sector alongside Limited
Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York
& Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE:
CHS).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com.
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of 1933, as amended, and Section 21E of the Securities Exchange Act
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