ASCC: RWB Brand Takes Spotlight at Major Race Testing
December 16 2013 - 5:00AM
Business Wire
The partnership between the Aristocrat Group Corp. (OTCBB: ASCC)
and an international race car continues to provide valuable brand
exposure for RWB Ultra Premium Handcrafted Vodka as the company
furthers its aggressive marketing initiative for its premiere
spirit.
Last month RWB Vodka enjoyed direct brand awareness to one of
its targeted demographics during racing at Sebring International
Raceway in Sebring, Fla. At Prototype Class sessions for the IMSA
TUDOR United SportsCar Championship, Project Libra’s No. 15 RWB
Vodka Roush Yates-powered Radical SR9 enjoyed impressive test runs.
With Fox Sports televising the circuit’s inaugural season,
broadcasts are expected to attract 12 million unique viewers to
races featuring the RWB car.
“This is the type of exposure that can elevate the RWB brand,”
ASCC CEO Robert Federowicz said. “A lot of viewers will see the RWB
Project Libra car this season and be able to associate our top
shelf vodka with premier international racing.”
Since launching in September, RWB Vodka has enjoyed steady
sales, with a second shipment of the ultra premium spirit ordered
for the holiday season. The gluten-free vodka, which earlier this
year won a coveted SIP Award, is available nationally at
specsonline.com and at the alcoholic beverage retailer’s stores
throughout Houston and Dallas, two of the top 10 U.S. markets.
ASCC’s award-winning vodka is also available at a growing number of
upscale bars, restaurants and clubs in the Houston area.
Led by the award-winning RWB Ultra Premium Handcrafted Vodka,
ASCC is working to build a portfolio of successful brands to
compete in a highly profitable sector alongside LVMH Moet Hennessy
Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc.
(NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its
own distribution business, ASCC hopes to capitalize on
unprecedented new brand building opportunities through Luxuria
Brands, its brand management division.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premium luxury goods, including top-shelf distilled spirits. The
Company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
For more information about the Aristocrat Group Corp., please
visit www.aristocratgroupcorp.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
“believes,” “expects,” “anticipate” or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone’s past success, either financial
or strategic, is no guarantee of success. This news release speaks
as of the date first set forth above and the Company assumes no
responsibility to update the information included herein for events
occurring after the date hereof.
Aristocrat Group Corp.Robert Federowicz, 850-269-6801President
and CEOinfo@aristocratgroupcorp.com
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