WESTON, Fla., Feb. 16, 2011 /PRNewswire/ -- American Scientific
Resources, Inc. (Pink Sheets: ASFX) announces the re-branding of
its Kidz-Med 5-in-1 non-contact thermometer. Updating the packaging
to a brighter cleaner look, the Company has introduced the Kidz-Med
VeraTemp non-contact thermometer.
"We made the changes to distance our Kidz-Med VeraTemp
non-contact thermometer from the laser light foreign model
previously sold by American Scientific Resources; to make sure that
the new Kidz-Med VeraTemp was not associated with the previous
thermometer's reputation. We expect to dramatically increase market
share. The new name and consumer-oriented packaging are designed to
better align with our customers' needs, expressly focusing on the
unmistakable benefits of non-contact thermometry. The contemporary
tag line 'Truth, Accuracy and Precision' has been added to sum up
the fact that parents can trust the KidzMed VeraTemp reading. The
words '5 in 1' and 'Neverwake,' which did not resonate well with
consumers, have been removed. The distinct white and orange color
scheme also focuses attention on its clinical accuracy," states
Jason Roth, Senior VP, American
Scientific Resources.
"The Company wants to make a statement to consumers that
non-contact thermometers have changed; they can now be accurate and
priced for mass market appeal. Our Kidz-Med VeraTemp combines
intelligent design, accuracy and affordable pricing in one package.
The ease of use makes precise measurements quite simple. Our
refined packaging should be a big hit," said Marc Massoglia, Senior VP Sales, American
Scientific Resources.
About American Scientific Resources, Inc.
American Scientific Resources, Inc. is a purpose-driven consumer
product manufacturer specializing in the clinical, home healthcare,
infant and juvenile product industries. The Company sources
and designs innovative health and safety products, developing
advanced technology and intellectual property. Products are
distributed through established relationships in-house and through
an ever growing network of leading global healthcare distributors
and retailers. Brands under the American Scientific Resources
umbrella include Kidz-Med, Disintegrator Plus, VeraTemp and
Mebby.
For more information, visit the corporate web site at
www.americansci.com, www.kidzmed.com and
www.disintegratorplus.com
Safe Harbor
This release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts
may be deemed to be forward-looking statements. Investors are
cautioned that forward-looking statements are inherently uncertain.
Actual performance and results may differ materially from that
projected or suggested herein due to certain risks and
uncertainties including, without limitation, ability to obtain
financing and regulatory and shareholder approvals for anticipated
actions. This press release shall not constitute an offer to issue
or sell, or the solicitation of an offer to buy securities, nor
shall there be any sale of these securities in any jurisdiction in
which such offer, solicitation or sale would be unlawful prior to
registration or qualification under the securities laws of any such
jurisdiction.
Media Contact:
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Jerry Jennings
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Emerson Gerard
Associates
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jerry@emersongerard.com
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561-881-7318
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Investor Contact:
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Investor Relations
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American Scientific
Resources
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IR@americansci.com
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561-948-4863
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SOURCE American Scientific Resources, Inc.