ASTVF Austevoll Seafood ASA (PK)

Powered by eDiets With Personalized Nutrition Programs for Women On-the-Go

CLEARWATER, FL--(Marketwired - Oct 17, 2013) - eDiets, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the leading digital destination for nutritional products and information, has partnered with TV personality Holly Madison to launch an online diet for new moms and other women seeking a sensible plan for weight loss or weight management. Holly, who is a new mom herself, is best known for her roles on the reality television series The Girls Next Door and Holly's World, and for living a healthy lifestyle. The new Holly Madison Diet offers delicious personalized meal plans and recipes that are designed for maximum weight loss. Hosted on a proprietary eDiets platform, the program provides custom tailored online plans that are specific to each user's dietary needs, whether looking for general weight loss, a healthy lifestyle while nursing, or hoping to lose unwanted pounds after pregnancy.

The Holly Madison Diet was developed with Holly's food preferences and healthy lifestyle in mind. Holly's online diet offers a balance of protein, carbohydrates and healthy fats to provide a comprehensive weight loss and maintenance program. Holly's blog provides stories from Holly, relevant health-related news and articles, and workout regimens to keep users motivated and on target to reach their goals.

The Holly Madison Diet also offers specific tips and guidelines for pregnant women and new moms who want the best nutrition for themselves and their babies. As a nursing mom, Holly knows it's the quality of the calories that matter for breastfeeding women. Designed by nutrition and weight loss experts, the Holly Madison Diet offers a maintenance-level calorie approach that will help women lose weight naturally as they continue to nurse.

To accompany the Holly Madison Diet website, Holly will soon release a mobile app allowing users to choose dishes that meet their specific dietary guidelines, making it easy to eat out and stay on track. In addition to the nutritional products already available on the eDiets Shop, Holly plans to launch a series of Holly Madison Diet-branded nutritional products and supplements such as smoothies and protein bars.

"As a new mom who is consistently working and traveling, I needed a revived lifestyle plan that would help keep my energy up and my weight down," explains actress, producer, Las Vegas headliner, and mother Holly Madison. "Like me, many women today find it difficult to eat right when they are constantly on-the-go and pressed for time. The Holly Madison Diet is designed to help women stay engaged, energized and on-track to feel and look their best."

"Eating right can be a challenge for busy women, but it's especially important for new moms," says Registered Dietitian and eDiets' Chief Nutritionist, Susan Burke March. "Eating the right foods will not only help you lose the baby weight, but can also keep your energy levels up and ensure proper nutrition for your baby."

For more information and to sign up for the Holly Madison Diet, visit: www.HollyMadisonDiet.com.

About As Seen On TV As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit www.AsSeenOnTV.com or follow ASTV online at http://facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and http://pinterest.com/AsSeenOnTVHQ.

eDiets.com, Inc., a brand of As Seen On TV, Inc., is an online who's who of the hottest celebrity "slimmers" and world-renowned weight loss experts. eDiets offers a variety of digital diet plans, and nutritional products and supplements to help members take off the pounds, improve their health, and get in shape. For more information, please visit www.eDiets.com or follow eDiets online at http://facebook.com/eDiets, @eDiets on Twitter and http://pinterest.com/eDiets.

About Holly Madison Holly Madison is best known for starring in the successful reality television series Holly's World, Holly Has A Baby, and The Girls Next Door. She has conquered the Las Vegas stage with headlining Planet Hollywood's Peepshow and has competed on Dancing with the Stars. The former theater and psychology major has also made guest appearances on iconic television shows such as CSI, Curb Your Enthusiasm, Entourage, General Hospital, and movies such as Scary Movie 4 and The House Bunny. Holly is in talks to star and produce an upcoming show in Las Vegas.

Forward-Looking Statements In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the As Seen On TV, Inc. (the "Company") Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

Press Contact: Sparkpr for As Seen On TV astv@sparkpr.com 646-291-6072

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