AVSA Avisana Corp (CE)

Avisana Corp., (OTC: AVSA), a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief, announced today preparations for a full scale U.S. launch of the Vibro Shape� belt, a scientifically advanced oscillating massage belt that can deliver stimulating muscle massages. Avisana is gearing up for plans to buy advertising media for its Vibro Shape� belt long-term TV infomercial to make test airings of its 28-minute Vibro Shape� infomercial program. The infomercial is now in position for airing on CBS affiliates and all major television networks and cable stations nationwide. John Mitchell, CEO of Avisana Corp., said �We are extremely pleased to have achieved key milestones in our multi-channel sales strategy. We are positioning Avisana to rapidly bring unique products developed by medical professionals to a broad consumer audience. Avisana�s Vibro Shape� TV infomercial campaign is an exciting opportunity to introduce the first product from our line of massage products. We want to demonstrate Vibro Shape�s innovative features to more than 100 million households by airing our shows on cable channels like the USA Network, Hallmark Channel and Court TV and the major TV network affiliate stations across the U.S.� An estimated 63% of Americans over the age of sixteen have purchased products after viewing an infomercial program. U.S. sales of products through TV infomercials alone were approximately $167 billion in 2004, with additional product sales through the Internet and retail stores. Avisana also announced completion of the Vibro Shape� product packaging that is designed especially for placement on retail store shelves. The vibrant packaging is targeted to appeal to the enormous consumer demand for wellness solutions and reach consumers who shop at major retailers such as Wal-Mart, CVS, Walgreen�s and Bed, Bath and Beyond. According to The Wellness Lifestyle Shopper Study released in 2001, U.S. consumers spent $5.5 billion each month on wellness products and services for an annual rate in excess of $66 billion. Avisana announced that it anticipates using intellectual property secured through Vibro Shape licensing rights to produce print ads featuring the Vibro Shape� belt in major catalogs such as SkyMall and Dr. Leonard�s. In addition, Avisana expects to produce websites that use advanced streaming video web technology and its TV infomercials and support major web retailers like Amazon.com and asseenontv.com, a leading As Seen On TV web site. About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and enhance and improve a person�s active lifestyle. This press release contains forward-looking statements. The words or phrases �may,� �intends,� �expects,� �estimate,� �indicate,� �plans,� �anticipates,� �could,� �if,� �will,� �should� or similar expressions are intended to identify �forward-looking statements.� Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.