NEW YORK, June 8, 2015 /PRNewswire/ -- Breathe eCig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), a revenue generating electronic cigarette industry innovator and pioneer focused on the elimination of second hand smoke, today announced that it has officially launched its product line in the New York City Metropolitan area ("N.Y. Metro area" or "New York City") as well as Eastern Tennessee.  The Company is also pleased to confirm to shareholders that its second generation product will be available in stores throughout New York City on or before June 18, 2015.  In addition the Company's second generation products are expected to hit the retail shelves in Eastern Tennessee on or before June 15, 2015.  The Company's infrastructure is already in place for the important New York City launch, such infrastructure includes:  customer service, general liability insurance, distribution vans, sales force, customer relations management, marketing materials, and revenue recognition system(s).  The Company has committed to update shareholders at the end of each month the approximate number of N.Y. Metro area stores and locations carrying its product(s), commencing June 30, 2015.

Additionally the Company has signed a contract with Maxim Magazine and will officially advertise its proprietary e-Cigarette later this month which will include: print media, digital and event marketing activities, including the official launch event for Breathe scheduled for the evening of June 25, 2015 in New York. The Company believes that the Maxim brand is highly reflective of its target demographic and believes the global entertainment media brand has the ability to build Breathe within popular culture amidst this rapidly growing category. 

Breathe's CEO Josh Kimmel commented, "When the Company was founded back in 2012, the Company's vision was to produce a uniquely high quality product that would differentiate itself from competitors in this large and rapidly growing marketplace.  The Company has built an outstanding product and has emphasized a socially responsible approach that has been applied to both the manufacturing process and as well as the marketing materials.  The New York City market is of great importance to the Company and we have great confidence in our distribution partner and our ability to expand efficiently, effectively and profitably."

PLEASE NOTE that Maxim Magazine is a completely separate entity from investment banking firm Maxim Group LLC (with which the company has an ongoing business relationship)

About Breathe eCig Corp.

Breathe was founded in 2012 as a research and development company in Knoxville, Tennessee with the mission to develop a better e-cigarette than was available on the market. Now holding multiple patents (pending) for its groundbreaking product, BVAP, Breathe is not your typical e-cig manufacturer. With a commitment to remaining socially responsible through innovative product development, consumer outreach and education, Breathe challenges the e-cig industry establishment. To find out more, visit www.breathecig.com.

DISCLAIMER   <<Caution Concerning Forward Looking Statements>>

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Information for the Educated Investor

For further information regarding these and other risks related to Breathe eCigs' business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at www.sec.gov, and contact Company counsel at jquick@quicklawgroup.com

Contact:

Mr. Joshua Kimmel
Chief Executive Officer
Tel: +1(865) 337-7549
josh@breathecig.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/breathe-ecig-corp-officially-launches-its-product-line-in-new-york-city-and-eastern-tennessee-300095345.html

SOURCE Breathe eCig Corp.

Copyright 2015 PR Newswire

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