Baristas
Features Partner
Ben &
Jerry's in First
Virtual
Restaurant "Munchie
Magic"
Opening
Nov. 8th
in
Seattle for
at Home Delivery
SEATTLE, WA --
November 1, 2019 -- InvestorsHub NewsWire
-- Baristas Coffee Company, Inc.
(OTCPK:BCCI)
has announced that it is opening the first Virtual Restaurant
which will feature Ben & Jerry' ice cream and Baristas coffee
products along with other snacks delivered to homes and businesses
. The Virtual Restaurant will initially be available to customers
in select regions near Seattle and is expected to expand once
scalable processes are established and tested.
Baristas' Virtual
Restaurant "Munchie Magic" allows national unified branding without
the need for physical locations. All menu items are for delivery
only and will be fulfilled by partner distribution locations
and delivered by its delivery partners. The program is scheduled to
begin rolling out November 8th
2019
initially in the
Seattle, WA area focusing on the "couch moments" when consumers
most order desserts and the "craving coffee" periods. The initial
launch will help refine the processes and allow for the restaurant
to expand into other regions quickly.
Barry Henthorn
CEO stated: "By opening the first Virtual Restaurant location
literally in our own backyard we will be able to
closely monitor
and refine our policies and procedures and adopt quickly to what we
learn. We feel that pairing Baristas products with Ben &
Jerry's ice cream will hit the sweet spot of our target market and
we are very excited about expanding very rapidly to other
regions."
Coffee is the
number one beverage consumed in America and Ice cream is the top
ordered dessert 55% followed by brownies at a distant 28%. The two
have long been a favorite pairing. Ben & Jerry's is the No.1
super premium brand in the US and Baristas Coffee is the
No.1 brand for white coffee. 86% of consumers in the US utilize
home delivery at least once per month and cite convenience as the
No.1 factor.
ReelTime
Media recently announced that ReelTime
Media (OTCPK:RLTR)
has become the exclusive
marketing agency of record and production partner for the Baristas
Coffee (OTCPK:BCCI)
/ Ben & Jerry's partnership agreement with
Unilever www.unilever.com and
Ice Cream Now developing and implementing a
network to deliver Ben and Jerry's ice cream and
Baristas Coffee products to homes and businesses throughout
America. To
clarify and avoid confusion,
ReelTime
Medias' exclusive marketing agency
of record specifically refers to
marketing ordered by Baristas for the purpose of supporting
the marketing
of the
"Munchie Magic" Virtual Restaurant that focuses on home delivery of
Ben & Jerry's ice cream, Baristas Coffee, and other late-night
food items. For further clarification, as the "production partner"
of the project, as announced, ReelTime
Media will handle
all aspects of creative and production of a multimedia campaign
(specific to this project) that is expected to include
advertisements and promotions on TV, radio, print, social media,
out of home, and new digital media. In no way shall
ReelTime
be involved
in nor responsible for the "production" of Ben & Jerry's ice
cream
nor does the agreement contract
ReelTime
to produce any Ben & Jerry's specific advertisements nor
marketing materials.
About Ben
& Jerry's: Ben & Jerry's is an
American company that manufactures ice
cream, frozen yogurt, and sorbet. It was founded in 1978
in Burlington, Vermont, and sold
in 2000 to British-Dutch conglomerate Unilever. Today it operates
globally as a fully owned subsidiary of Unilever. Its present-day
headquarters is in South Burlington, Vermont,
with its main factory in Waterbury,
Vermont.
About
Unilever: Unilever is a British-Dutch
transnational consumer goods company co-headquartered in London,
United Kingdom, and Rotterdam, Netherlands. Its products include
food and
beverages, cleaning agents, beauty products, and personal care
products. It is Europe's seventh most valuable company.
About
Baristas Coffee Company: Baristas is a publicly traded
national Coffee Company that is recognized throughout the US. It
currently
produces and sells coffee related products under the Baristas
brand. The Baristas White Coffee single-serve cups compatible with
the Keurig 2.0 brewing system is the bestselling product in its
category. Baristas also markets other coffee-related
products.
Baristas gained mainstream exposure when it became the subject of
"Grounded in Seattle" the reality show special feature which aired
on WE tv. It has been featured nationally including during Shark
Tank on CNBC with Front Montgomery, CNN, ESPN, Food
Network,
Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy
Ireland, Sports Illustrated, NFL Monday and Thursday Night Football
with Megs McLean, at NASCAR Races, The Grammys, NBA TV, and other
notable media.
Contact:
Barry
Henthorn
barry@baristas.tv