DoorDash
Partners
with Baristas
"Munchie
Magic" Delivering Ben &
Jerry's and
Baristas Coffee for at Home
Delivery Virtual
Restaurant
SEATTLE,
WA, November
13, 2019 –
Baristas Coffee Company, Inc. (OTCPK:BCCI)
has partnered with
DoorDash
the leading food delivery service in the United States
as its
first third party
on demand food
delivery partner for the virtual restaurant "Munchie
Magic".
Munchie Magic is
the first
Virtual Restaurant which features Ben &
Jerry's ice cream and Baristas coffee
products along with other snacks delivered to homes and
businesses.
The Virtual
Restaurant is initially available to
customers in select regions near Seattle and is expected to expand
once scalable processes are established and tested.
DoorDash
is one of several technology
companies that
uses logistics services
to offer food delivery from restaurants on-demand.
DoorDash
launched in
Palo Alto and,
as of May 2019, had expanded to more than 4,000 cities and offered
a 340,000 selection of stores across the US and Canada
Baristas' Virtual
Restaurant "Munchie Magic" allows national unified branding without
the need for physical locations. All menu items are for delivery
only and will be fulfilled by partner distribution locations and
delivered by its delivery partners. The program
began rolling out November
8th
2019
initially in the
Seattle, WA area focusing on the "couch moments" when consumers
most order desserts and the "craving coffee" periods. The initial
launch is
helping to refine the processes and
allow for the restaurant to expand into other regions
quickly.
Barry Henthorn
CEO stated: "DoorDash is perfectly situated to
efficiently and effectively help expand Munchie Magic across the
nation. They really understand how to handle multi-unit brands that
span wide geographical regions and their experience and processes have
been a tremendous asset as we continue to open new
locations.
We look forward to expanding our reach and our offerings knowing
that the delivery logistics will be well
managed."
Coffee is the
number one beverage consumed in America and Ice cream is the top
ordered dessert 55% followed by brownies at a distant 28%. The two
have long been a favorite pairing. Ben & Jerry's is the No.1
super premium brand in the US and Baristas Coffee is the No.1 brand
for white coffee. 86% of consumers in the US utilize home delivery
at least once per month and cite convenience as the No.1
factor.
ReelTime
Media (RLTR)
is
the
exclusive marketing agency of record and
media
production partner
specifically for "Munchie Magic", the brand associated with
the Baristas Coffee (BCCI)
/ Ben & Jerry's partnership agreement.
ReelTime
Medias' exclusive marketing agency
of record
includes all
marketing ordered by Baristas for the purpose of supporting
the promotion
of the "Munchie Magic" Virtual Restaurant that focuses on home
delivery of Ben & Jerry's ice cream, Baristas Coffee, and other
late-night food items.
Upcoming advertisements for Munchie Magic
are expected
to include advertisements and promotions on TV, radio, print,
social media, out of home, and new digital media.
About
DoorDash:
DoorDash
Inc. is
a San Francisco-based on-demand prepared food
delivery service
founded in 2013 by Stanford students
Andy Fang, Stanley Tang, Tony Xu and Evan Moore. A Y
Combinator–backed
company, DoorDash is one of several technology
companies that
uses logistics services
to offer food delivery from restaurants
on-demand. DoorDash
launched in Palo
Alto and,
as of May 2019, had expanded to more than 4,000 cities and offered
a 340,000 selection of stores across the US and Canada.
As of
June 2019
DoorDash,
remains the leading food delivery service in the United
States.
About Ben
& Jerry's: Ben & Jerry's is an
American company that manufactures ice cream, frozen yogurt, and
sorbet. It was founded in 1978 in Burlington, Vermont, and sold
in 2000 to British-Dutch conglomerate Unilever. Today it operates
globally as a fully owned subsidiary of Unilever. Its present-day
headquarters is in South Burlington, Vermont, with its main factory
in Waterbury,
Vermont.
About
Baristas Coffee Company: Baristas is a publicly traded
national Coffee Company that is recognized throughout the US. It
currently produces and sells coffee related products under the
Baristas brand. The Baristas White Coffee single-serve cups
compatible with the Keurig 2.0 brewing system is the bestselling
product in its category. Baristas also markets other coffee-related
products. Baristas gained mainstream exposure when it became the
subject of "Grounded in Seattle" the reality show special feature
which aired on WE tv. It has been featured nationally including
during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food
Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with
Kathy Ireland, Sports Illustrated, NFL Monday and Thursday Night
Football with Megs McLean, at NASCAR Races, The Grammys, NBA TV,
and other notable media.
Contact:
Barry
Henthorn
barry@baristas.tv
