Coca-Cola Enterprises to Distribute Product NORTH PALM BEACH, Fla., Feb. 27 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today the nationwide launch of its new Bravo! DOVE(R) Dark Chocolate and Milk Chocolate milks through the Coca-Cola Enterprises, Inc. (CCE) distribution network. As previously announced the new Bravo! DOVE(R) Dark Chocolate and Milk Chocolate products are being produced under a 5 year license agreement with Masterfoods USA, a division of Mars, Incorporated. CCE, which will be the main distributor of these two products, has already ordered product and has been introducing the products to the supermarket channel, large drug store chains, convenience/retail channel and food service. Roy Warren, Chief Executive Officer, commented, "The introduction of Bravo! DOVE(R) Dark Chocolate and Milk Chocolate milk products is another significant milestone for the company. We are extremely pleased with the initial launch of these products which expands our milk portfolio, so that now we offer milk products for adults as well as kids." Mr. Warren further added, "We view the launch of these two new products as the successful completion of another strategic objective that we had set for Bravo!" Hal Kravitz, Vice President, Business Development, and Chief Revenue Officer, Coca-Cola Enterprises commented, "We are extremely excited about the addition of Bravo! DOVE(R) Chocolate milk products to our existing portfolio of Bravo! Brands products. Bravo! is an innovator when it comes to packaging and product and we are thrilled to have teamed up with Bravo! Brands. These two newest products from Bravo! also expand the demographic reach of the Bravo! milk products by appealing to adult tastes." "We are very proud to expand our DOVE(R) Brand offerings with this outstanding chocolate milk beverage by Bravo!" said Margaret Asselin-Woods, DOVE(R) Brand Director at Masterfoods USA. "DOVE(R) is all about 'savoring the moment' with indulgent, smooth rich chocolate, and this beverage delivers on that promise to consumers." About the Company Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Allsup's, BP Petroleum, Brookshire Grocery, Circle K, Cumberland Farms, CVS, Discount Drug, Eckerd Drug, Giant Food Stores, Hannaford, Hess, Kings, Krasdale, Pathmark, QFC, Schnucks, Sheetz, ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi, United Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick Trip, Wal-Mart Supercenter and Pilot Oil. Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods USA, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/ Investor Relations Contact Integrated Corporate Relations Julia Heckman (203) 247-7275 Kathleen Heaney (203) 803-3585 Company Contact Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411 DATASOURCE: Bravo! Brands Inc. CONTACT: Company Contact, Jeffrey J. Kaplan, Chief Financial Officer, +1-561-625-1411, or Investor Relations Contacts, Julia Heckman, +1-203-247-7275, or Kathleen Heaney, +1-203-803-3585, both of Integrated Corporate Relations Web site: http://www.bravobrands.com/

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