Bravo! Brands Inc. Initiates a Search for a Strategic Partner
April 05 2007 - 4:37PM
PR Newswire (US)
NORTH PALM BEACH, Fla., April 5 /PRNewswire-FirstCall/ -- Bravo!
Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development
and marketing company that promotes and distributes
vitamin-fortified, flavored milk drinks and other beverages,
announced today that the Board of Directors has retained Cowen and
Company, LLC to explore, in conjunction with management, strategic
alternatives for enhancing shareholder value, one of which may
include investments by strategic partners. The Board has determined
that now is an appropriate time to initiate an external process to
explore strategic alternatives. During this process, the Company
will continue to move forward with its business plan in the
ordinary course. The Board noted that while it will review all
options in consultation with its advisors, there can be no
assurance of any particular outcome. The Company does not plan to
release additional information about the status of the review
unless and until a definitive agreement is entered into, a
definitive decision has been made on a course of action or the
process is otherwise completed. About the Company Bravo! Brands
Inc. develops, brands, markets, distributes and sells nutritious,
flavored milk products throughout the 50 United States, Mexico and
Puerto Rico. Bravo!'s products are available in the United States
and internationally through production agreements with regional
aseptic milk processors and are currently sold under the brand
names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are
available nationwide in popular chains such as: 7-Eleven, A&P,
Allsup's, BP Petroleum, Brookshire Grocery, Circle K, Cumberland
Farms, CVS, Discount Drug, Eckerd Drug, Giant Food Stores,
Hannaford, Hess, Kings, Krasdale, Pathmark, QFC, Schnucks, Sheetz,
ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi, United
Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick Trip,
Wal-Mart Supercenter and Pilot Oil. Many of Bravo! Brands'
Slammers(R) lines of shelf-stable, single-serve milk drinks are
co-branded through exclusive partnerships with Masterfoods USA, a
division of Mars Incorporated, General Mills, Organic Valley, and
MD Enterprises (Moon Pie(R)), providing superior name recognition
packaged with quality, great-tasting drinks. On November 1, 2005,
Coca-Cola Enterprises, Inc. began distribution of the Slammers(R)
Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro
Slammers(TM) products, under a Master Distribution Agreement with
Bravo! For more information, visit: http://www.bravobrands.com/ .
Investor Relations Contact Integrated Corporate Relations Julia
Heckman (203) 247-7275 Kathleen Heaney (203) 803-3585 Company
Contact Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411
DATASOURCE: Bravo! Brands Inc. CONTACT: Jeffrey J. Kaplan, Chief
Financial Officer of Bravo! Brands Inc., +1-561-625-1411, or
Investors, Julia Heckman, +1-203-247-7275 or Kathleen Heaney,
+1-203-803-3585, both of Integrated Corporate Relations Web site:
http://www.bravobrands.com/
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