NORTH PALM BEACH, Fla., May 15 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today total revenue for the first quarter 2007 was $3,152,892, a decrease of 11% from first quarter 2006 revenue of $3,561,215. Bravo! reported a net loss applicable to common shareholders of $29.7 million compared to the first quarter 2006 loss of $535,450. First quarter 2007 results include a non-cash impairment charge of $17.7 million. Conference Call Bravo! will host a conference call on Tuesday, May 15, 2007 at 4:15 p.m. Eastern Time to discuss these results. The call in number for the call is 877-407-9205 (International: 201-689-8054); No Passcode required. The call will be webcast and can be accessed from the company's website at http://www.bravobrands.com/ with the webcast link available under the investor section. A recording of the call will be available until May 17, 2007 at 11:59 p.m. Eastern Time and can be accessed by dialing 877-660-6853 (International: 201-612-7415); enter account number 286; conference identification number 242467. About the Company Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the United States. Bravo!'s products are available through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available in popular chains such as: A&P, Allsup's, BP Petroleum, Brookshire Grocery, Circle K, Cumberland Farms, CVS, Discount Drug, Eckerd Drug, Giant Food Stores, Hannaford, Hess, Kings, Krasdale, Pathmark, QFC, Schnucks, Sheetz, ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi, United Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick Trip, Wal-Mart Supercenters and Pilot Oil. Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods USA, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. For more information, visit: http://www.bravobrands.com/. Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Company Contact Jeffrey J. Kaplan, EVP and CFO (561) 625-1411 Company Contact Benjamin McDonie, Manager, Financial Planning (561) 625-1411 DATASOURCE: Bravo! Brands Inc. CONTACT: Jeffrey J. Kaplan, EVP and CFO, +1-561-625-1411; Benjamin McDonie, Manager, Financial Planning, +1-561-625-1411 Web site: http://www.bravobrands.com/

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