TORRANCE, Calif., Sept. 29, 2014 /PRNewswire/ -- Leading brand
of premium kitchen appliances Breville Pty Limited and Breville
USA, Inc. (collectively,
"Breville") today announced the entry into an agreement with Hurom
L.S. Co. Ltd. ("Hurom"), a kitchen appliances company based in
South Korea, to resolve Breville's
lawsuit against Hurom for false and misleading advertising claims
related to Hurom's Slow Juicer (the "Lawsuit").
The Lawsuit challenged Hurom's advertisements comparing its Slow
Juicer to centrifugal juicers, for which Breville is a global
market leader. Hurom has agreed to modify its advertising in
connection therewith. The terms of the parties' settlement are not
public and remain confidential.
"We are pleased with today's outcome, which we believe validates
Breville's market position and the quality for which our juicers
and other kitchen products have become known worldwide," said
Damian Court, President of Breville
USA. "We shall continue to assert
our rights and defend our product line from false and misleading
advertising campaigns as we continue to develop innovative and
exciting new appliances and products to enrich the lives of our
consumers on the global stage."
Squire Patton Boggs (US) LLP,
Breville's outside counsel, handled the Lawsuit and settlement, led
by Thomas Gaynor, Adam Fox and Joseph
Meckes, from the Firm's Los
Angeles and San Francisco
offices.
About Breville
Breville Pty Limited and Breville
USA, Inc. are subsidiary companies
of Breville Group Limited, an Australian publicly listed company.
Over the past 80 years, Breville has grown to become an iconic
Australian brand through thoughtful design and brilliant
innovation. Today, Breville-designed products are sold in more than
50 countries around the globe. From its research and design centre
at its Sydney, Australia
headquarters, the talented team of industrial designers and
engineers develop new products with those simple touches of
ingenuity or brilliance that empower people to do things more
impressively or easily than they'd thought possible in their own
kitchen. The team's insights into the changing world of food and
beverage give Breville the ability to design innovative appliances.
For more information on Breville please visit the company's website
www.brevillegroup.com.au. Breville is publicly traded on the
Australian Stock Exchange (ASX) under the symbol "BRG."
SOURCE Breville USA, Inc.