A New Marketing Plan Potentially
Could be the Bridge to a Better Tomorrow for Aging Americans
ORLANDO, FL -- April 4, 2022 -- InvestorsHub NewsWire -- via
Emerging
Markets -- Breaking news from Clearday, Inc.
(OTCQB:CLRD),
isn't the sort of all caps, barn burner headline that turns online
message boards into frothing cesspools of 'discussions' where longs
and short rage about the impact of the moment.
Nope, this simple announcement of Clearday's expansion of a
marketing plan involving the older care population is just a
strong reminder of a business deeply entrenched in the
vast demographic of an aging population of some of the greatest
Americans that needs and deserves to be loved and cared for
appropriately.
Let's back up a step and explain what Clearday does in case
you're new to the story. Here's the brief and formal
description:
Clearday™ is an innovative non-acute longevity health care
services company with a modern, hopeful vision for making high
quality care options more accessible, affordable, and empowering
for older Americans and those who love and care for them. Clearday
has decade-long experience in non-acute care through its subsidiary
Memory Care America, which operates highly rated residential memory
care communities in four U.S. states. Clearday at Home – its
digital service – brings Clearday to the intersection of
telehealth, Software-as-a-Service (SaaS), and subscription-based
content.
We love the diversified offerings that Clearday provides, both
in providing physical locations, communities really, to those in
need as well as a presence in the emergent telehealth industry
which is delivered via a subscription model.
And we love subscription models and the recurring revenue that
they usually come with.
Ramping marketing and pursuing market share more aggressively
all makes sense given the opportunity. Clearday's CEO Jim Walesa
lays out a pretty clean argument for growth in the aforementioned
release. Here's a quote worth noting:
"As baby boomers age, society in America has aged. Back in 1900,
about 3 million older Americans were defined as people 65 and
older. Now it's over 50 million adults that are 65 and older. We
believe our Age In The Right Place program provides the opportunity
for families to continue a personal relationships among the elder
and younger generations in a safe and comfortable manner."
Walesa is right about the growth of the senior population and
the crisis of care is well-documented in articles from leading
publications like this one
from Forbes which starts with the
bold declaration in its headline that "Aging Populations Will
Challenge Healthcare Systems All Over The World."
And that was from 2018.
While Walesa and Forbes both use hard data to
speak to the need for better care it's Walesa's last quote from the
Clearday press release that is perhaps most compelling.
"No one should be alone."
For more information, visit www.myclearday.com
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SOURCE: Emerging
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