Superwire, Inc. Announces the Appointment of J. Michael Heil as Chief Executive Officer and Member of the Board of Directors
February 14 2008 - 11:48AM
Marketwired
SALT LAKE CITY, UT announces the appointment of J. Michael Heil
as Chief Executive Officer and Member of the Board of
Directors.
Mr. Heil comes with an in-depth communications background and
successful track record in all of the business segments that are a
part of Superwire's target market and strategy. His 25-year career
has involved cutting-edge technology deployment in satellite and
cable broadcasting, Pay-Per-View and wireless communications in the
video industry.
Mr. Heil has specialized in taking existing technology,
modernizing it, and transforming it into a highly profitable
enterprise, based on multi-user, re-occurring user revenue models.
To this end he has specialized in significantly reducing the
up-front cost of the technology deployment and optimizing the
efficiency of use by end users. This has offered viability to
provide a profitable service to lower room volume target
configurations, opening the door to a larger customer domain. In
recent years, he has pioneered technology and deployment strategies
that promise the high volume capture of the ad-insertion business
in cable TV to universities, the hospitality industry and
retirement communities.
Mr. Heil's positions have included senior operational and
executive levels with a large Fortune 500 company and many
companies of his ownership. He was Director of Operations for
COMSAT; a satellite-based Communications Company in Washington, DC,
where he successfully ran the largest Hotel Pay-Per-View Company in
the country. He also founded and built the nation's third largest
system after acquiring 225,000 equipped hotel rooms from ONCOMMAND
Video in 1994. He more recently acquired and financed a 27-system
cable franchise business and is the creator of the technology which
houses our core business plan.
Richard Smith, President of Superwire, Inc., said, "J. Michael
Heil has been working with us for the last few months as we have
begun to deploy our business plan. He brings with him valued assets
in technology and corporate contracts that will elevate and
expedite Superwire's business plan. His experience is instrumental
in the company's future and current strategy and subsequent
rollout; we are pleased to now have him as our team leader."
J. Michael Heil, C.E.O., commented, "Timing is critical in a
technology-based company. We have new technology that now can be
deployed nationally as well as internationally to a potential
market of more than 100 million doors and that's what we're here to
do. I see tremendous potential for Superwire to become very
successful as we carve out a niche in the multi-billion dollar ad
insertion business."
About Superwire, Inc.
Superwire, Inc. is a multi-media management group offering
interactive television, telephone, broadband services and Cable TV
ad insertion to high income Retirement, Educational and
Hotel/Recreational communities throughout the United States.
Superwire's ad insertion capabilities give national, regional and
local advertisers a low cost, high impact avenue to target high
expendable income customers and easily measure their advertising
Return-On-Investment (ROI).
For additional information, please visit: www.Superwire.com
Statements contained in this press release that are not
statements of historical fact are "forward-looking statements" as
that term is defined under federal securities laws, including,
without limitation, all statements concerning expectations,
beliefs, goals, intention or strategies for the future of Superwire
Inc. Forward-looking statements may be identified by words such as
"goals," "plans," "believes," "will," "expects" and other words of
similar meaning used in conjunction with, among other things,
discussions of future operations, financial performance, product
development and new ventures. Many factors could cause actual
events or results to differ materially from those expressed in any
forward-looking statement. Investors are cautioned not to place any
undue reliance on any forward-looking statements.
Contact: Ed Hart (866) 547-8737
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