NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Crumbs Bake Shop,
Inc. (NASDAQ: CRMB) the nation's largest cupcake specialty retail
store is partnering with Pelican Bay Ltd., a gourmet bake mix and
gift purveyor, to create a line of Crumbs Bake Shop premium cupcake
mixes, hot chocolate kits, cupcake-in-a-mug kits and the first ever
colossal cupcake kit. Introduced at the Winter Fancy Food Show in
San Francisco, CA, the line will
be sold at mass merchants, mid-tier merchants, club stores, craft
stores and specialty stores across the country.
(Logo:
http://photos.prnewswire.com/prnh/20140122/NY51093LOGO)
Produced and distributed by Pelican Bay Ltd., a family-owned
specialty foods manufacturer, the cupcake mixes and
cupcake-in-a-mug kits will transport the flavors of Crumbs' iconic
cupcakes into the kitchens of home bakers everywhere. The easy to
bake mixes come in six flavors – Happy Birthday, Blackout, Peanut
Butter Cup, Red Velvet, Cookies n' Cream and Cookie Dough. The
cupcake-in-a-mug kits, which come with a reusable Crumbs Bake Shop
mug, come in four flavors – Happy Birthday, Red Velvet, Peanut
Butter Cup and Blackout. With nothing more than an egg, butter and
a microwave, these kits make moist and delicious single serve cakes
in less than five minutes. The colossal cupcake kit, packaged with
a silicone spatula, makes an impressively large cupcake that's big
enough to serve 6-8 people.
"We're so excited to bring some of our favorite recipes to our
customers' kitchens," said Lisa
Hess-Marks, Chief Cupcake Officer at Crumbs Bake Shop, Inc.
"We worked hand in hand with our partners at Pelican Bay Ltd. to
ensure that the cupcakes match the Crumbs Bake Shop experience as
closely as possible."
Edward Slezak, interim Chief
Executive Officer and General Counsel of Crumbs Bake Shop, Inc.
added, "The creation of these innovative cupcake mixes and gift
items through our partnership with Pelican Bay is a natural step in
the continued expansion and extension of the Crumbs brand.
These types of partnerships provide Crumbs with the opportunity to
offer some of the best aspects of our brand to new customers in
markets we do not yet reach."
Char Pfaelzer, President of
Pelican Bay Ltd. explained, ''We are delighted to partner with
Crumbs Bake Shop to provide the Crumbs experience for home
bakers. Now everyone can enjoy the delicious Crumbs cupcake
flavors wherever they are, day or night.''
All of the mixes are made from high quality ingredients, with
all natural ingredients used wherever possible. The items in the
line will retail from $9.99 for the cupcake- in-a-mug, to
$14.99 for the colossal cupcake kits.
In addition to brick and mortar retail outlets, the line will
also be sold through the Crumbs Bake Shop website,
www.crumbs.com.
About Crumbs Bake Shop, Inc.
The first Crumbs Bake Shop opened in March
2003 on the Upper West Side of Manhattan and is well
known for its innovative and oversized gourmet cupcakes. The
Company currently has 69 locations in 12 states and
the District of Columbia.
About Pelican Bay Ltd.
Pelican Bay Ltd. has been in business for 30 years. The Company was
started around the family kitchen table and now operates out of
60,000+ square feet warehouses in Florida. The Company is known for never
compromising on quality and using the very best ingredients
available. Pelican Bay has attained the highest rating for food
safety [GFSI Level 3] and all the Mixes are blended and packed in
the USA. Pelican Bay ships around
the world and is known for manufacturing homemade treats to be
shared with pride and joy with those you love.
FORWARD LOOKING STATEMENTS:
SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME
TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN
"FORWARD-LOOKING STATEMENTS" MADE IN RELIANCE UPON THE SAFE HARBOR
PROVISIONS OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS
AMENDED, AND SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS
AMENDED, CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS
MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL
RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE
FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE
ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE
COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS
BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING
TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY;
WEATHER RELATED EVENTS; RISKS ASSOCIATED WITH CHANGES IN SOCIAL,
POLITICAL, ECONOMIC AND OTHER; RISKS ASSOCIATED WITH UNCERTAINTY
RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH
STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE
COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH
THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO
OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO
REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.
SOURCE Crumbs Bake Shop, Inc.