Carroll Shelby’s Store to Feature Limited Edition Items at Events across the Midwest
May 15 2014 - 12:29PM
Business Wire
- New Carroll Shelby’s Store on Wheels
will appear at Shelby American Automotive Club’s 39th
National Convention in Elkhart Lake, Wis. and Mustang Club of
America Nationals in Springfield, Ill
- Store will offer exclusive limited
edition merchandise bearing the famous Shelby marque
- Trailer graphics and wrap designed
by Ford GT head designer Camilo Pardo
The new Carroll Shelby’s Store on Wheels will be among the most
anticipated displays for fans at the Shelby American Automotive
Club’s 39th national convention (SAAC 39), which will be held at
Road America in Elkhart Lake, Wis., May 15 – 17 and the Mustang
Club of America Nationals in Springfield, Ill., May 23 – 25, thanks
to a visual treatment by former Ford GT designer and artist Camilo
Pardo. Carroll Shelby Licensing, Inc., a wholly owned subsidiary of
Carroll Shelby International Inc., (CSBI.PK) will debut their
“store on wheels” with authorized merchandise for enthusiasts
nationwide.
“We had a successful unveiling of the trailer in Charlotte, but
our Shelby fans are spread throughout the country,” said Neil
Cummings, co-CEO of Carroll Shelby International. “Carroll Shelby’s
Store on Wheels will allow our fans in the Midwest the same
opportunity to purchase authentic items by bringing Shelby branded
products to their hometowns.”
Limited edition items are only available during trailer stops.
The store will have an incredible breadth and depth of fresh,
authorized products including memorabilia, special edition
“mechanics” shirts, and an array of stylish Camilo Pardo designed
shirts and hats honoring the 50th anniversary of the Daytona
Coupe.
“In addition to our new Shelby gear, we’re especially excited
about the custom trailer created by automotive designer and artist,
Camilo Pardo,” said Ari Kopmar, executive vice president of
Consumer Initiatives for Carroll Shelby International. “The store
will really stand out, making it easy to spot for fans.”
Camilo delivered stunning artwork for the trailer that features
a classic portrait of Carroll sporting his famous black Stetson hat
and numerous iconic cars, such as a beautiful candy red Shelby
Super Snake and a classic white Cobra. The designs are based on
original artwork that he created specifically for Shelby.
Carroll Shelby’s Store on Wheels encourages those who attend
SAAC 39 in Elkhart Lake, Wis. and MCA Nationals in Springfield,
Ill., to visit and enter their name into a kiosk for a drawing to
win a personalized Shelby Varsity Jacket. The mobile store will
also hand out free temporary Shelby snake tattoos while supplies
last.
Carroll Shelby’s Store on Wheels will appear at various events
throughout the year. For information about its multiple stops,
visit the Carroll Shelby’s Store website and register to receive
news and product updates.
About Carroll Shelby
Licensing
Automotive manufacturer and entrepreneur Carroll Shelby is one
of the most famous and successful high performance visionaries in
the world. He was also a pioneer for modern automotive licensing
programs; beginning in the 1960s, he began licensing his name and
designs for various products. He founded Carroll Shelby Licensing
Inc., which is the exclusive holder of trademarks and vehicle
design rights for some of the most famous muscle cars and
high-performance vehicles. CSL also holds trademark rights for
Shelby-branded apparel, accessories and collectibles. For more
information about the company or licensing opportunities, call
(310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing,
Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit
carrollshelby.com, shelbylicensing.com or
carrollshelbyinternational.com.
TPRMGustavo Sebran, 214-520-3430 Ext. 306gsebran@TPRM.com
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