DLII Dixie Lee International Industries Inc (CE)

Dixie Lee International Industries, Inc. (Pinksheets:DLII), a growing master franchisor with more than 100 restaurants and over 40 years of continuous operations, announced today that it has launched its international expansion campaign. The Company intends to offer their successful franchises in the US market under the �Dixie Lee Diner� � banner and offer master franchise developments in Europe, the Middle East and Asian markets, including mainland China. The expansion plans for the �Dixie Lee Diner� include offering a trademark designed, re-locatable �Retro� stainless steel diner, with seating to accommodate from 60 to 80+ persons. High-visibility locations will be targeted in existing shopping centers where the diners will be on the street side of available parking lot �out parcels�. The unique diners will be the signature brand, with strong customer appeal and a full comfort food menu, including breakfast, lunch, and Blue Plate dinner specials. The business plan pursuant to the expansion into foreign territories forecasts that with a perceived �American franchise program,� there will be less resistance in some Middle Eastern and Asian countries than with current �fast-food� franchise programs. The amount of interest already generated from selected territories in Eastern Europe and several Arabic countries is currently being evaluated by franchise specialists. The Company plans on selling specific territories for a predetermined dollar amount and retained royalties. �We already have a proven operating system and a solid following in our current markets. We have over 40 years of history, so we�re able to provide our franchisees the same level of comprehension and purchasing power as the industry�s other major players. What separates us from most franchises is that we operate in a space that has room to grow, yet our franchisees have the opportunity to cash flow in the early years of their business,� stated Joe Murano, Dixie Lee CEO. About Dixie Lee Dixie Lee was founded in Belleville, Ontario and has been in operation, initially marketed as supplementary food items to existing restaurants, since 1964. Dixie Lee grew from 8 stores, in 1979, to more than 35 stores in Ontario by 1987. In 1988 Dixie Lee began selling franchises and has expanded to over 70 franchised outlets from coast to coast. Dixie Lee International Industries, Inc. acquired Dixie Lee Food Systems (U.S.A.) Ltd., the parent company that owns and operates over 100 stores, and is now pursuing expansion into the United States and foreign markets with its �Dixie Lee Diner��. All locations provide high quality food products at economical prices with a strong emphasis on fast, friendly service. This press release includes forward-looking statements and projections, made in reliance on the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The company has made every reasonable effort to ensure that the information and assumptions on which these statements and projections are based are current, reasonable, and complete. However, a variety of factors could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release. For a brief discussion of the risks and uncertainties that may affect our business and future operating results, please refer to Form 10-K and Form 10-Q�s and the filings which are on file with the SEC and the subsequent filings to be filed with the SEC. Statements contained in this press release that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the current views of management with respect to future events and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected, or described pursuant to similar expressions.