Dubai, the Window to the World, Welcomes Dixie Lee
December 12 2007 - 7:34AM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that it will launch a flagship Dixie Lee Chicken &
Seafood Restaurant in Dubai with Ahmad Nosratabadi, Dixie Lee's
Middle-East Master Franchisee. The restaurant is positioned to open
in February 2008.
Mr. Nosratabadi plans to establish the Dixie Lee Chicken &
Seafood chain in 10 markets throughout the Middle East, including
plans for Kuwait and 5 additional restaurants in the UAE in the
next two years. The company aims to establish 30 restaurants over
the next 5 to 8 years.
"The launch of our flagship Chicken & Seafood location in
Dubai is an important milestone in our goal to expand our global
footprint. The city's inhabitants span 120 nationalities and Dubai
hosts 10 million tourists every year, but it is the quality of the
demographics that we find most intriguing. Dubai is a hub where
many of the world's most capable and very progressive business
leaders meet.
"Middle Eastern traditions and its passion for 'Western-style'
comfort food were a great motivating factor for us to introduce the
Dixie Lee Chicken & Seafood experience to the region," said Joe
Murano, Dixie Lee CEO.
Dixie Lee Executive Vice President, David Silvester added, "On
behalf of Dixie Lee, I would like to thank Ahmad Nosratabadi for
his contribution towards the roll-out of what we believe will be an
extensive expansion of our Dixie Lee Chicken & Seafood
Restaurant subsidiary in the Middle East. Since Dubai is considered
to be the 'window to the world,' this restaurant will enable us to
prove Dixie Lee's brand acceptability within a diverse cultural and
social mix, and provide a potential gateway to the other Middle
Eastern markets and the North Africa region. We intend to launch
our newest subsidiary division, 'Dixie Lee Diner,' in the Middle
East once we've established our Dixie Lee brand in Dubai."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc., (PINKSHEETS: DLII), is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to
80 seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad.
www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
For more information contact: Dixie Lee Investor Relations
800-858-7502 ir@dixieleechicken.com
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