Dixie Lee Dishes Out Pasta Plan
December 19 2007 - 8:05AM
Marketwired
DALLAS, TX , parent company of the 40 year old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that it will soon offer a line of healthy pasta dishes to
complement its current line of salads.
The six pasta product lines have been developed in such a way
that the speed of service will not be compromised. Dave Silvester,
Executive Vice President, stated, "The added line up will give our
consumers an additional choice of healthier products and will
complement the current salad lines that we offer in all Dixie Lee
Chicken Restaurants currently."
The lines to be added include Chicken Alfredo with (low calorie)
cream sauce, Lasagna Florentine with Spinach, Chicken Parmesan and
Spaghetti with Meatballs. "And with cold weather settling in, our
folks will appreciate these 'hot' new entrees," said Silvester.
"We've been monitoring the growth in popularity of Italian (pasta)
dishes for some time, and now's the right time for Dixie Lee to
dish it up."
This new lineup will be backed up with a custom mail out
campaign, supported with in-house Point of Sale (POS)
materials.
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario, Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc. (PINKSHEETS: DLII) is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to
80 seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad. www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
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