SHERWOOD, Ore., May 15, 2013 /PRNewswire/ -- Entia Biosciences,
Inc. (OTCQB: ERGO) announced today it has hired Sabrina Jetton to spearhead the Company's
product innovation, communications, and branding initiatives as
Director of Marketing. Since joining the team in April,
Jetton has been leading the preparations for the upcoming launch of
the expanded GROH® hair care and beauty line, which will be
introduced May 19-20 during the
Spring Symposium of Intercoiffure in Hollywood, Florida.
Jetton was formerly Creative Director at Ziba Design, a global
design and innovation company, where she was responsible for the
establishment and growth of their Beauty and Grooming business
unit. Her more than decade of professional experience
includes strategic product development, consumer insight and trend
research, marketing, branding, digital media, packaging, and
service design for companies across the Americas, Asia, and Europe. She has directed a
variety of branding and innovation programs for Olay, Dolce &
Gabbana, Covergirl, Max Factor, DDF,
Gdiapers, and Lucy.com. Jetton holds a B.A.in Graphic
Communications from Point Loma Nazarene University and has been a
frequent speaker at internationally attended conferences and
workshops.
"I have been fortunate to travel around the world and lead a
number of significant branding, innovation, and positioning
projects during my career, talking with everyday consumers and
identifying the trends that have allowed my clients to successfully
bring new products to market," said Sabrina
Jetton. "People today have information at their
fingertips and are becoming more educated and demanding when it
comes to what they put on and in their bodies. This is a
major global trend that is driving the health and beauty industries
to provide more natural and scientifically validated alternatives
to drugs and other chemicals. When I first learned about
Entia's 100% USDA certified organic ingredients, biotechnology
platform, and extensive patent portfolio, I knew immediately that I
wanted to be a part of their team and help bring these important
new products to market."
"Commercialization of our nutritional technologies in the
medical foods and consumer products markets is our number one
priority," said Devin Andres, Chief
Operating Officer of Entia Biosciences. "Attracting team
members of Sabrina's caliber is essential to the successful launch
and distribution of these products and we welcome her insights,
energy and extensive experience in this critically important
role." Jetton has been initially tasked with developing and
leading the product innovation and branding strategy for the
expanded GROH® hair care and beauty line, which has been designed
to work synergistically to supply the powerful nutrients from
nature that our bodies genetically need for anti-aging and the
health of our hair, skin, and nails. Entia's first medical
food product ErgoD2® Hemo, for the treatment of anemia and
diabetes, is currently in clinical trials and has a targeted launch
during 2014. Other ErgoD2® medical food products for
neurodegenerative and auto-immune diseases are in the development
pipeline.
About GROH®
Established in 2012, GROH® is dedicated to supporting and
empowering Salon Professionals with knowledge and new technologies
to improve their client's over-all health and beauty. All GROH®
products contain Entia's Ergo Boost® Complex, a proprietary
blend of the rich antioxidants Ergothioneine, plant-based Vitamin
D2, and other naturally occurring micronutrients from whole foods
that super-charge, strengthen, repair, and protect at the cellular
level. The expanded GROH® line now includes a Hair &
Scalp Conditioning Treatment, Skin Repair Treatment, Daily
Replenishing Supplement, and Detoxifying Recharge Cleansing Bar
that work together to unlock the body's natural ability to
stimulate growth, healing, and rejuvenation. To learn more
about how to 'Unlock your inner power to GROH,' please visit
www.mygroh.com.
About Intercoiffure
Intercoiffure is the largest and most influential membership
organization in the hair dressing industry. Its membership is
comprised of the most respected Salon Professionals around the
world. Sabrina Jetton and
Devin Andres will both be at the
Intercoiffure symposium, Ft. Lauderdale,
FL, May 19-20 to meet salon
professionals and identify potential distribution partners for the
expanded GROH® line.
About Entia Biosciences, Inc.
Entia is an authority on the clinical effects of
oxidative stress and free radical reactions and is bringing this
expertise to food science biotechnology and the field of
nutrigenomics. The Company identifies, scientifically validates,
patents, and commercializes solutions that address multi-billion
dollar markets for health, beauty and agriculture. For more
information, please visit our web sites at www.entiabio.com, or
contact:
Devin Andres
Chief Operating Officer
Entia Biosciences, Inc.
13565 SW Tualatin-Sherwood Rd Sherwood,
OR, 97140
Phone: (503) 334-3575 Email: info@entiabio.com
Any statements contained in this press release that relate to
future plans, events or performance are forward-looking statements
that involve risks and uncertainties including, but not limited to,
the risks associated with the transaction described in this press
release, and other risks identified in the filings by Entia
Biosciences with the Securities and Exchange Commission. Further
information on risks faced by the Company and its shareholders are
detailed in the Form 10-K for the year ended December 31, 2012 and in its subsequent Quarterly
Reports on Form 10-Q. These filings are or will become available on
a website maintained by the Securities and Exchange Commission at
http://www.sec.gov. The information contained in this press release
is accurate as of the date indicated. Actual results, events or
performance may differ materially. Entia does not undertake
any obligation to publicly release the result of any revision to
these forward-looking statements that may be made to reflect events
or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
SOURCE Entia Biosciences, Inc.