ERGO Entia Biosciences Inc (CE)

SHERWOOD, OR--(Marketwired - Oct 17, 2013) - Total Nutraceutical Solutions, the wholly-owned consumer products subsidiary of Entia Biosciences (OTCQB: ERGO), today announced that it will be launching its GROH Ergo Boost® line of all natural Professional Service and Consumer beauty products for the salon industry at the Fall Atelier Intercoiffure America/Canada on October 20th and 21st. Sponsored by L'Oreal's Professional Products division, the Fall Atelier event will be held at the elegant Waldorf Astoria Hotel in New York and is expected to be one of the largest gatherings of salon owners and stylists in North America.

The GROH Ergo Boost® technology and expanded product line works internally and externally with the body's complex biological systems to provide important micronutrients from nature that are needed to support healthy hair, scalp, skin, nails, and lashes. This revolutionary, science-based approach to anti-aging and beauty uses Entia's patented light enrichment process to unlock and amplify potent plant-based nutrients that supercharge, strengthen, and repair rapidly dividing cells. GROH Ergo Boost® products contain all natural "certified organic" ingredients that are 100% vegan, whole food derived, and have not been tainted with chemical extracts, additives, or dyes. These new GROH products provide what nature intended: a fast absorbing, high potency dose of health building nutrients where they are needed most.

Leading the product line-up is the GROH Ergo Boost® Professional Hair and Scalp Treatment, a luxurious, deep-conditioning, in-salon professional strength version of the consumer products that are offered over-the-counter to salon guests at check-out. The new Professional Hair and Scalp Treatment delivers ultra-potent hydration, smoothing and anti-aging nutrients that make the hair and skin noticeably softer, lighter, smoother, and healthier. To ensure that these benefits extend through the next salon visit, stylists can recommend a collection of consumer GROH® products for at-home use:

Hair & Scalp Conditioning Treatment - An at-home version of the Professional hydrating and smoothing formulation that topically replenishes the hair and nourishes the scalp; Daily Replenishing Dietary Supplement - An ultra-potent, all-natural food capsule that provides nutritional cellular support for the health of hair, skin, nails, and lashes; Skin Repair Treatment - A rapidly absorbing, antioxidant rich lotion that inhibits the oxidation process and limits/repairs damage from free radicals and the sun; and Skin Recharging Bar - A gentle and renewing natural cleansing bar that is infused with a rich blend of pure essential oils and potent antioxidants to nourish and protect the skin and scalp.

"I am truly passionate about helping people look and feel healthy and beautiful, inside and out," says Anthony Muti, SVP Hair and Color Director, Mario Tricoci Salons. "The Ergo Boost Salon Treatment and product line are a huge advance for anyone wanting to maintain a natural, youthful energy and appearance. It just makes sense that our cells need nourishment to function properly and that the optimal nutrients would be found in nature. We believe that our guests will benefit greatly from starting a new ritual of health and beauty with these amazing, all-natural cellular nutrients."

About GROH®

Backed by the scientific innovation and medical research of Entia Biosciences, all GROH® products and services contain the powerful master antioxidant Ergothioneine, naturally amplified Vitamin D2, and other important micronutrients and co-factors found in plants and whole foods. These nutrients are unlocked, enhanced, and formulated into Ergo Boost Complex, which works with the body's biological systems to fulfill everyday nutritional needs that our modern lifestyles fail to provide. With regular use, the GROH Ergo Boost® product line has been shown to help balance cellular function and promote thicker, fuller hair and lashes; healthier skin; and increased nail strength and growth. For more information on the science behind this revolutionary new approach to health and beauty, please visit www.myGROH.com.

About Entia Biosciences, Inc.

Entia is an authority on the clinical effects of oxidative stress and free radical reactions and is bringing this expertise to the fields of food science biotechnology and Nutrigenomics. The Company identifies, scientifically validates, patents, and commercializes solutions that address multi-billion dollar markets for health, beauty and agriculture. Founded in 2008 by Dr. Marvin S. Hausman MD, Entia has been researching the medical benefits of Ergothioneine and vitamin D2 in the treatment of neurodegenerative diseases, diabetes, and anemia and has commenced human clinical trials with its ErgoD2™ medical foods. Entia's Total Nutraceutical Solutions subsidiary commercializes the non-medical applications for the Company's scientific discoveries and technology. For more information please visit www.entiabio.com.

About Intercoiffure America/Canada

Intercoiffure is the most powerful and influential organization in the hair dressing industry and counts only the most highly respected salons and stylists amongst its membership. The organization determines the standards of the industry and shares this responsibility with professionals in over 50 countries world-wide. Intercoiffure salons create the hairstyling statements that establish seasonal beauty trends and clients visiting Intercoiffure salons can be assured they will receive the highest quality services, information, and products for their individual needs. Intercoiffure professionals are more than just talented artists; they are also successful and respected business people. For more information please visit www.intercoiffure.com.

Media Contact Devin Andres Chief Operating Officer Entia Biosciences, Inc. 13565 SW Tualatin-Sherwood Road - Sherwood, OR, 97140 (503) 334-3575 info@entiabio.com

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