NEW YORK, July 24, 2012 /PRNewswire/ -- Excel
Corporation (OTC Bulletin Board: EXCC) announced today the
execution of a non-binding term sheet for the acquisition of
ShoutOmatic. Excel and ShoutOmatic anticipate consummation of the
acquisition transaction to occur after completion of due diligence
and execution of a definitive agreement.
ShoutOmatic, a groundbreaking and patent pending social
technology, allows users to record and broadcast audible voice
status updates or "Shouts". "Shouts" can then be shared via Twitter
and Facebook streams, Google+, Pinterest, Tumblr, websites, and
blogs. In the offline world, the same "Shouts" can be shared via
unique "Shout" QR codes on everything from POP displays to product
packaging. ShoutOmatic users can share voice/text/photos and
location all from one "Shout".
"We are beyond excited to be working with this kind of inspiring
and revolutionary technology," said Robert
Stone, VP Licensing at Excel Corporation. "The capabilities
and applications of a 'Shout' are endless for brands, retailers,
celebrities and politicians. Nothing can replace the sound of your
voice or the way it impacts those who hear it. You can't get
emotion or sarcasm easily via text. We know that ShoutOmatic will
be the next big thing in social media!"
Excel anticipates that upon completion of the acquisition,
ShoutOmatic will significantly increase the engagement factor
between brands and their consumers by amplifying the social message
to go beyond the internet's limit and reach traditional print media
at the same time. Other avenues of use will include marketing and
informational collateral such as ticket stubs, merchandise,
bobble-heads, comic books, Twitter backgrounds, POP displays,
product packaging, posters, billboards, ads, and more.
Examples of ShoutOmatic in the marketplace currently include
Thomas Jane, star of HBO's "Hung".
Jane is an avid comic book collector and reseller and he uses
ShoutOmatic to record audio commentary about his favorite comic
book covers. He then prints the "Shout" QR code on the jackets of
the comic book so fans can scan it and hear his voice message
instantly while viewing the comic book. Other celebrity users
include: Khloe Kardashian,
Tyrese Gibson, Jeff Gordon, Bo
Bice, Tommy Lee, Sara Bareilles, Charlie
Murphy, and DJ Clue.
"Social media success for brands and celebrities depends greatly
on their ability to engage with their fans and followers in an
authentic manner," said Norm Levy,
ShoutOmatic founder. "ShoutOmatic is the next logical step in
social media and I am thrilled to work with Excel because our voice
technology will be exploited across all social networks and
amazingly across all offline creative messaging venues as
well."
About ShoutOmatic
Founded in 2010 by serial entrepreneur Norm Levy, ShoutOmatic is an innovative, patent
pending social technology that allows users to record and broadcast
audible messages, known as "Shouts", to their social networks.
ShoutOmatic also utilizes unique QR codes on everything from
POP displays to product packaging, allowing individuals and
businesses to share voice/text/photos and location all from one
"Shout" to their followers. For more information visit:
http://ShoutOmatic.com
About Excel
Excel is a publicly traded licensing, merchandising, and
distribution company, focused on bringing national and
international brands to the retail marketplace through licensing
opportunities including the representation of brands, trademarks,
designers, events, and personalities of high standing in the
industry. Excel's key executives have over 30 years of licensing
experience and have established programs at retail which have
generated sales of over one billion
dollars cumulative.
For further information on licensing and branding opportunities
with Excel please contact:
Robert A. Stone
Vice President - Licensing
Excel Corporation
1384 Broadway
New York, NY 10018
rstone@excelbranding.com
Note: This news release contains "forward-looking statements"
within the meaning of the federal securities laws and is intended
to qualify for the Safe Harbor from liability established by the
Private Securities Litigation Reform Act of 1995, including
statements regarding Excel Corporation's current and intended
operations and restructuring plans. These plans and statements are
based on management's estimates and assumptions with respect to
future events and are believed to be reasonable, though are
inherently uncertain and difficult to predict. Actual results could
differ materially from those projected as a result of certain
factors. Excel Corporation undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future events or otherwise.
SOURCE Excel Corporation