FPLF First Pet Life Inc (CE)

First Pet Life, Inc. (Pink Sheets:FPLF) today announced that it has entered into a strategic agreement with Lily&Me, Inc. to offer ThePetCheckup(TM) via the First Pet Life Discount Store. Under the terms of this relationship, members of First Pet Life can order ThePetCheckup(TM) at a 20% discount. Used in addition to routine veterinary care, ThePetCheckup(TM) (www.thepetcheckup.com) is an easy to use, home health screen that can detect some of the most common illnesses that affect the lives of dogs and cats. This innovative urinalysis kit helps pet owners get medical attention at an early stage -- when treatment is often most effective, simpler and least expensive. "Pet owners are often shocked when they suddenly discover their animal is in the midst of a serious health crisis," says Bev Allen, President of Lily&Me, Inc. "We wanted to give people an easy, affordable tool they could use at home to find a potential problem before it becomes a serious situation. We feel First Pet Life is ahead of the curve in their respected branch of the pet industry and are we are proud to be associated with them." Andre D. Williams, First Pet Life's President and CEO, added, "ThePetCheckup(TM) has a well-established reputation as one of the most effective products for the health, safety and the well-being of pets. This relationship represents a remarkable opportunity for First Pet Life to help pet owners, who want to ensure the proper care for their pets. We are honored to be associated with Lily&Me, Inc. and to offer ThePetCheckup(TM) to members of First Pet Life. Our E-commerce Store will go live on Friday, April 28th and this product will be the first to be offered with many more products and services to follow." About First Pet Life, Inc. First Pet Life is positioning itself to offer many services including pet health insurance, pet supplies, boarding and grooming. The comprehensive products and services offered are broad yet inexpensive through the membership based discount services. Additional information is available at www.firstpetlife.com. Disclaimer Matters discussed in this press release are "forward-looking statements." Statements describing objectives and goals of the Company's future plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated.