DALLAS, Oct. 17 /PRNewswire-FirstCall/ -- First Pet Life, Inc. (Pink Sheets: FPLF) announced today the names of the new pet insurance plans designed to cover treatment for the health of dogs and cats. First Pet Life Inc. has completed the set up of the company's internet offering of Pet Insurance for dogs and cats. The company has scheduled the launch for Wednesday, October 18th of 2006. Customer Service and Claims Centers are slated to begin running at the beginning of 2007 to run in conjunction with the company's planned marketing campaign. All pet insurance programs will be offered through the First Pet Life Web site. All pet insurance programs are underwritten by the United States Fire Insurance Company. The programs are administered by Petsmarketing Insurance.com Agency, Inc., a subsidiary of the Hartville Group, Inc. The following are the names of the Pet Insurance programs to be offered through the First Pet Life website located at http://www.firstpetlife.com/ : * First Pet Life Super Plan * First Pet Life Excellent Plan * First Pet Life Superior Plan * First Pet Life Exceptional Plan "These plans are designed to fit most any need for pet owners. We are very proud to begin to offer this much needed service to pet owners and look forward to being a valuable part of your pets' lives," stated Andre D. Williams, President and CEO of First Pet Life, Inc. About First Pet Life, Inc. First Pet Life is a pet industry marketing company that is positioning itself to offer many services, including pet health insurance, pet supplies, along with boarding and grooming services nationwide. First Pet Life has the backing of a pet insurance industry leader as well as the backing of pet product manufactures, which will lend in strengthening its market position. The comprehensive products and services offered are broad yet inexpensive for the typical pet owner. Additional information is available at http://www.firstpetlife.com/ . Disclaimer Matters discussed in this press release are "forward-looking statements." Statements describing company objectives are forward looking. Company's plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the company and market evaluations of its stock, which could cause actual results to differ materially from those anticipated. Contact: First Pet Life, Inc. Investor Relations 214-202-8580 http://www.firstpetlife.com/ DATASOURCE: First Pet Life, Inc. CONTACT: Investor Relations, First Pet Life, Inc., +1-214-202-8580 Web site: http://www.firstpetlife.com/

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