DENVER, Sept. 10, 2012
/PRNewswire/ -- VertiFresh, LLC ("VertiFresh") outlined today the
company's urban farming strategy. Shortly after introducing
its hydroponic lettuce in the "Alferd Packer" salad offered by
Denver-based MAD Greens Inspired Eats ("MAD Greens"), customer
response has been overwhelmingly positive with several of MAD
Green's 11 locations reporting strong sales of the now popular
"locals-only" salad. Given this strong start, VertiFresh has
outlined the key components of company's long-term strategic plan
which includes expanding capacity along with providing the freshest
locally grown produce and maintaining competitive costs.
"The high level of early consumer acceptance for our hydroponic
lettuce demonstrates an excessive demand for all-natural,
locally-grown produce. One only has to look at the success MAD
Greens is having here in Colorado
to understand that there is a growing awareness among consumers of
the nutritional value of what they eat in their homes and when
choose to eat out," says William
Sears, founder of VertiFresh. "The PharmPods hydroponic
cultivation system developed by FusionPharm (OTC: FSPM) gives us
the capability not only to meet this demand, but also do it cost
competitively.
The company's immediate plans call for expanding its production
at VertiFresh's Denver PharmPlex through the purchase of additional
PharmPods and is currently in negotiations with potential capital
partners to finance this expansion. VertiFresh also plans to enter
the retail sector, selling its produce through natural and organic
food channel partners. The company has identified several new
markets where it feels there is strong demand and plans to build
additional PharmPlex facilities in major urban markets throughout
California and in Washington D.C.
VertiFresh believes that, based on current market drivers, the
natural and locally grown industry will double in size within the
next three years. The company's goals are to steadily increase crop
production in this rapidly growing demand-pull industry, while
remaining focused on product quality by providing the finest
locally-grown produce to the communities it serves.
About VertiFresh, LLC.
VertiFresh is a Denver based company dedicated to growing the
highest quality vegetables and culinary herbs for local restaurants
and retailers. VertiFresh's premium quality, pesticide-free
vegetables and herbs are grown in sterile container greenhouses
using clean, renewable energy. VertiFresh products can be found in
local retail and dining establishments that are committed to
providing their customers with the freshest and finest foods
available. For more information visit www.vertifresh.com.
For more information please contact:
VertiFresh, LLC
4360 Vine Street
Denver Colorado 80216
Phone: (303) 398-7081
info@vertifresh.com
SOURCE VertiFresh, LLC