Subaru Observes Speed Limit on Production Growth
November 02 2016 - 8:30AM
Dow Jones News
TOKYO—The maker of Subaru cars said Wednesday it doesn't plan to
ramp up production for U.S. consumers quickly, despite tight
inventory, because it would rather have shortages than
overproduction.
"We don't wish to increase dealer inventory excessively and hope
to keep it at a level where there is a slight shortage," said
Yasuyuki Yoshinaga, chief executive of Subaru maker Fuji Heavy
Industries Ltd.
He said other manufacturers would typically try to maximize
production in such cases, and "I think we are unusual for being
cautious."
Consumers in the U.S. have flocked to Subaru's vehicles,
creating shortages at many dealers. Subaru said its inventory for
the Subaru WRX STI sedan and Crosstrek sport-utility vehicle stood
at less than 15 days of sales.
The company released results for the half-year ending Sept. 30
and said it sold 512,000 vehicles globally during the period, up
8.4% compared with a year earlier. Net profit fell 15% to ¥ 164
billion ($1.57 billion) for the period. The high yen reduces the
value in yen terms of the dollars Subaru earns in the U.S. and
hurts the competitiveness of Subaru parts manufactured in
Japan.
Subaru's U.S. sales have consistently grown for the past eight
years, and the U.S. now accounts for about 60% of its global
sales.
To address the shortage of vehicles at U.S. dealers and reduce
the risk from foreign-exchange fluctuations, Subaru said it would
expand annual production capacity at its plant in Lafayette, Ind.,
to 436,000 vehicles by March 2019, double the level in the year
ending in March 2016.
The plant started to manufacture the new Subaru Impreza in
November in addition to the Legacy and Outback models. But the
company said it wouldn't press the factory to crank out every
possible car in this period of shortage, fearing overstocked lots
later. For the year ending March 2017, it reduced its U.S.
production target to 336,000 vehicles from an earlier target, set
in August, of 341,000 vehicles.
Write to Chieko Tsuneoka at chieko.Tsuneoka@dowjones.com
(END) Dow Jones Newswires
November 02, 2016 08:15 ET (12:15 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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