Hannover House Pursues Catalog Gold
February 25 2010 - 8:00AM
Marketwired
Hannover House, the film and video distribution division of Target
Development Group, Inc. (PINKSHEETS: TDGI) (Other:
www.TargetDevelopmentGroup.com, www.HannoverHouse.com), has
announced its first major DVD catalog promotion since adding video
to its product lines eight years ago. The sell-thru campaign,
coined "Ten for Ten," will reduce the suggested retail pricing on
ten of the company's top selling DVD releases to just under ten
dollars each.
All ten DVD items will be available to retail and wholesale
customers at the reduced pricing of $9.95 suggested retail each,
effective April 6, 2010.
Leading the package will be the extremely popular-selling DVD
feature, "Hounddog," starring Dakota Fanning in a
critically-praised, breakout role. Other titles include: "Teen
Yoga," "Come Away Home," "Dawn of the Living Dead," "Grand
Champion," "Kingdom of Gladiators," "Samurai: The Last Warrior,"
"Mind Your Manners," "Tyra Banks: Supermodels In The Rainforest"
and the Spanish-language, 4-movie package, "The Antonio Aguilar
Coleccion Classica."
"This is a very exciting promotion for Hannover House," said
C.E.O. Eric Parkinson. "The title selection is very commercial, and
our wholesale pricing will enable some of the major retailers to
significantly sell beneath the $9.95 list pricing. Our film and
video library has over 150 titles and a significant valuation. This
sell-thru campaign will be the first of many that the company will
be pursuing to maximize revenues and bottom line results from the
catalog."
Due to corporate restructuring, Hannover House only released one
title to DVD and Blu-Ray for the entire year of 2009, specifically
"Hounddog," which was originally listed at $19.95 for DVD and
$24.95 for Blu-Ray units. Despite the absence of other releases or
catalog sales efforts, Hannover House still posted a respectable
bottom-line profit for 2009 of $485,000. For the calendar year
2010, the company is pursuing a greatly enhanced release slate, led
by six, major theatrical releases, five new release books, and
thirty new release DVD / Blu-Ray titles. Additionally, Hannover is
implementing a variety of catalog promotions and pricing
strategies, including a Blu-Ray product line with $14.95 list
pricing.
"There is a major market opportunity for what we are pursuing at
Hannover House," said Parkinson.
Additional financial data on Hannover House and parent-company
Target Development Group, Inc. can be found at www.Pinksheets.com
under the company trading symbol: TDGI.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking
statements within the meaning of Sections 27A & 21E of the
amended Securities and Exchange Acts of 1933-34, which are intended
to be covered by the safe harbors created thereby. Although the
company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate.
Contact Susannah Patton 479-751-4500 email: Email Contact
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