Consumer Centric Strategy Leads MoviePass to
Drop Price Again
MoviePass™, the nation’s premier movie theater subscription
service and a majority-owned subsidiary of Helios and Matheson
Analytics Inc. (Nasdaq: HMNY), today announced that, for a limited
time, it is offering its annual subscription to new subscribers for
$6.95/month.
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the full release here:
https://www.businesswire.com/news/home/20180323005347/en/
MoviePass™ lowers annual subscription
price to $6.95 per month (Photo: Business Wire)
MoviePass has gained momentum in diversifying its revenue
streams due to a series of marketing agreements with studios and
distributors, as well as partnerships with a number of theater
exhibitors. This recent success in forming relationships with
studios, exhibitors, and marketing partners has encouraged
MoviePass to offer an even more attractive deal to consumers.
The annual $6.95/month plan is available for new MoviePass
subscribers only, and gives new subscribers the ability to attend
up to one new movie per day in theaters for a whole year. MoviePass
works at over 91% of theaters in America. MoviePass, with over two
million subscribers, contributed during recent opening weekends 17%
of box office to Paramount Picture’s Annihilation, 10% of box
office to Orion Picture’s Every Day, and 9% of box office to Fox
Studio’s Love, Simon.
“Our vision has always been to make the movie going experience
easy and affordable for anyone, anywhere,” said MoviePass CEO Mitch
Lowe. “With the current growth and support that we’ve seen within
the last several months, our studio and exhibitor revenues and
other marketing partnerships have motivated us to lower the price
once again, offering movie lovers greater access to MoviePass.”
MoviePass is currently 81% owned by HMNY. MoviePass first
introduced its landmark $9.95 per month subscription plan in August
2017. MoviePass has recently expanded its executive team and
increased its profile across the entertainment industry through
initiatives like its involvement in the SXSW film festival, the
Sundance Film Festival, and HMNY’s formation of MoviePass Ventures,
a wholly-owned subsidiary of HMNY founded to acquire rights in
films with film distributors.
“We believe our business will succeed by granting the public
greater access to see movies how they were originally intended to
be seen – in theaters,” said HMNY’s Chairman and CEO Ted
Farnsworth. “As the leading movie theater subscription company, we
want to bring better value to our MoviePass fans. With this new
annual plan, MoviePass is bringing cinema back to the masses.”
The MoviePass $6.95/mo annual subscription plan is paid annually
and has a one-time processing fee of $6.55.
About Helios and Matheson
Helios and Matheson Analytics Inc. (HMNY) is a provider of
information technology services and solutions, offering a range of
technology platforms focusing on big data, artificial intelligence,
business intelligence, social listening, and consumer-centric
technology. HMNY owns a majority interest in MoviePass Inc., the
nation's premier movie-theater subscription service. HMNY’s
holdings include RedZone Map™, a safety and navigation app for iOS
and Android users, and a community-based ecosystem that features a
socially empowered safety map app that enhances mobile GPS
navigation using advanced proprietary technology. HMNY is
headquartered in New York, NY and listed on the Nasdaq Capital
Market under the symbol HMNY. For more information, visit us at
www.hmny.com.
About MoviePass
MoviePass Inc. is a technology company dedicated to enhancing
the exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the
ability to attend up to one movie per day for a low subscription
price. The service, now accepted at more than 91% of theaters
across the United States, is the nation's largest theater network.
For more information, visit www.moviepass.com.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains
“forward-looking statements” about HMNY and MoviePass Inc.
(“MoviePass”) within the meaning of the Private Securities
Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (collectively,
“forward-looking statements”), that may not be based on historical
fact, but instead relate to future events. Forward-looking
statements are generally identified by words such as “projects,”
“may,” “will,” “could,” “would,” “should,” “believes,” “expects,”
“anticipates,” “estimates,” “intends,” “plans,” “potential” or
similar expressions. Such forward-looking statements include,
without limitation, statements regarding MoviePass’ business and
prospects. Statements regarding future events are based on HMNY’s
and MoviePass’ current expectations and are necessarily subject to
associated risks.
Such forward-looking statements are based on a number of
assumptions. Although management of HMNY and MoviePass believe that
the assumptions made and expectations represented by such
statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments (including, without
limitation, MoviePass’ ability to continue to grow its subscriber
base, to derive financial benefits from its subscriber growth, and
to derive enough revenue from revenue streams other than subscriber
revenue to enable its business model to succeed) may differ
materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized,
there can be no assurance that they will have the expected
consequences or effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY’s Quarterly Report on Form 10-Q,
for the quarter ended September 30, 2017 filed with the SEC on
November 14, 2017, in HMNY’s Annual Report on Form 10-K for the
fiscal year ended December 31, 2016 filed with the SEC on April 14,
2017, in HMNY’s Current Report on Form 8-K filed on November 30,
2017 and amended on February 9, 2018, and other HMNY filings,
including subsequent current and periodic reports, information
statements and registration statements filed with the SEC. You are
cautioned to review such reports and other filings at
www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180323005347/en/
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner, 310-556-4443sgoldman@ppmgcorp.com /
mhavenner@ppmgcorp.comorMoviePass Contact:LaunchSquad for
MoviePass212-564-3665moviepass@launchsquad.com
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