Contributing Significantly to a Record-Setting
Domestic Box Office for the First Half of 2018
Strong Partner to Distributors, Studios, and
Brands, MoviePass Boosts Revenue & Deals
MoviePass™, the nation’s premier movie theater subscription
service and a majority-owned subsidiary of Helios and Matheson
Analytics Inc. (Nasdaq: HMNY) (“Helios”), announced a series of
performance metrics for 2018 Spring & Early Summer Independent
Distributor & Major Studio releases.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180801005521/en/
MoviePass leverages its power at the box
office, contributing significantly to a record-setting domestic box
office for the first half of 2018. Photo: Business Wire)
MoviePass continues to prove that it is a strong partner to
movie studios and distributors in their strategy to reach and
influence audiences to select their films over others. Not only do
its subscribers go to the movies more often than non-subscribers
and during periods (Opening Weekend) critical to studios’ and
distributors’ success (National Research Group, March 2018 Study
indicates that MoviePass subscribers on average saw 6 more movies
in the past 6 months than non-subscribers; and twice as likely to
attend movies on Opening Weekend than non-subscribers), but they
are also more readily influenced by recommendations and more
willing to make them, making them an invaluable audience to studios
and distributors.
The National Research Group study indicates:
• 49% of MoviePass subscribers are seeing movies they wouldn’t
normally see in theaters
• 47% of MoviePass subscribers are recommending more movies to
friends
• 70% of MoviePass subscribers state that they somewhat or
strongly agree that they are still more likely to see a film
despite a low Rotten Tomatoes score.
MoviePass’ combination of experiential, field, e-mail, and
social media marketing, and/or its in-app marketing and placements
impact the specific films subscribers are more likely to see, which
drives meaningful incremental revenue to both distribution and
exhibition. To illustrate, MoviePass has released the
following:
Titles, Distributors, and Studios Impacted by Experiential,
Field, Direct-to-Subscriber, Social Media, and/or In-App
Marketing:
– For Lionsgate’s Blindspotting, MoviePass contributed 22.7% of
its Opening Weekend Domestic Box Office, and 24.7% through the
first Tuesday following its release (37.6% Domestic Box Office
Contribution on Monday, 30.8% Domestic Box Office Contribution on
Tuesday) that included advance member screenings.
– MoviePass ticket purchases accounted for approximately 12% of
the entire theatrical run for Magnolia Pictures’ runaway
documentary hit RBG. MoviePass-supported screens saw Opening
Weekend Per Screen Averages (PSAs) of $14,516. Meanwhile, theaters
not available to MoviePass subscribers saw an average PSA of
$10,503 – representing a 38.2% lift.
– For Roadside Attractions’/30West’s Beast, MoviePass-supported
and eticketing screens grossed 54.7% higher than theaters which
MoviePass does not support.
– MoviePass ticket purchases represented 16.8% of Thursday night
previews for Paramount’s Book Club.
– During the July 4th holiday week, MoviePass accounted for over
5% of Universal Pictures’ First Purge, a 3,000+ screen wide
release. MoviePass purchased in excess of 150,000 tickets.
– For Gunpowder & Sky’s Sundance favorite, Hearts Beat Loud,
MoviePass represented 40% of the film’s box office take in its
first full week of its theatrical release in New York and Los
Angeles. It has accounted for over 26% of the picture’s total
Domestic Box Office to date.
– For Warner Bros.’ Tag, which MoviePass promoted in-app, its
purchases represented 13% of the film’s Opening Weekend Domestic
Box Office.
MoviePass’ VP of Business Development, Khalid Itum, stated, “We
are also beginning to see the benefits of our acquisition and
integration of Moviefone.com into the MoviePass family, with new
revenues being generated from studios and brands.”
Itum also noted that in addition to the active impact MoviePass
is having on independent titles, and on titles from major studios
when retained by the distributors to market those titles, that it
is also having a significant passive impact on moviegoing.
MoviePass had previously released multiple figures supporting
that passive impact on independent distribution, but today released
its percentage of users who attended multiple major Box Office
films against the percentage of the U.S. movie-going population who
attended those same films.
The results are dramatic:
MoviePass Users % U.S. MovieGoing Population % Ocean’s 8 (Warner
Bros.) 30.8% 4.9% Game Night (Warner Bros.) 25.4% 2.7% Blockers
(Universal Pictures) 17.7% 2.3% Hereditary (A24) 12.8% 1.6%
“Through our one short year of incredible growth, we’ve learned
a few key points about the film Industry,” said Mitch Lowe CEO of
MoviePass. “We are able to create immense value with our film
partners by driving traffic to their films and effectively
increasing the valuation of their films on the back-end deals they
create. Not only do we want to provide an amazing deal for our
subscribers but we also want to be a positive force in
Hollywood.”
“It is incredible to see the power MoviePass has achieved with
its subscriber base in eleven months,” said Ted Farnsworth Chairman
and CEO of Helios and Matheson Analytics. “MoviePass is one of the
top contributors to the film industry without owning a single
theater.”
About Helios and Matheson Analytics
Helios and Matheson Analytics Inc. (Nasdaq:HMNY) (“Helios”) is a
provider of information technology services and solutions, offering
a range of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. Helios currently owns approximately
92% of the outstanding shares (excluding options and warrants) of
MoviePass Inc., the nation's premier movie-theater subscription
service. Helios' holdings include RedZone Map™, a safety and
navigation app for iOS and Android users, and a community-based
ecosystem that features a socially empowered safety map app that
enhances mobile GPS navigation using advanced proprietary
technology. Helios is headquartered in New York, NY and listed on
the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.
About MoviePass Inc.
MoviePass Inc. (“MoviePass”) is a marketing technology platform
enhancing the exploration of film and the moviegoing experience. As
the nation's premier movie-theater subscription service, MoviePass
provides film enthusiasts the ability to attend select new movies
in theaters. The service, now accepted at more than 91% of theaters
across the United States, is the nation's largest theater
network. Visit us at moviepass.com.
Cautionary Statement on Forward-looking Information
Certain statements in this communication contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 or under Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended (collectively, “forward-looking statements”) that
may not be based on historical fact, but instead relate to future
events, including without limitation statements containing the
words “believe”, “may”, “plan”, “will”, “estimate”, “continue”,
“anticipate”, “intend”, “expect” and similar expressions. All
statements other than statements of historical fact included in
this communication are forward-looking statements.
Such forward-looking statements are based on a number of
assumptions. Although Helios’ management believes that the
assumptions made and expectations represented by such statements
are reasonable, there can be no assurance that a forward-looking
statement contained herein will prove to be accurate. Actual
results and developments (including, without limitation, the
ability of MoviePass to benefit from its acquisition and
integration of Moviefone.com, and create immense value with film
partners) may differ significantly from those expressed or implied
by the forward-looking statements contained herein and even if such
actual results and developments are realized or substantially
realized, there can be no assurance that they will have the
expected consequences or effects. Risk factors and other material
information concerning Helios and MoviePass are described in
Helios’ Annual Report on Form 10-K for the fiscal year ended
December 31, 2017, its quarterly report on Form 10-Q for the
quarter ended March 31, 2018 and other filings, including
subsequent current and periodic reports, information statements and
registration statements filed with the U.S. Securities and Exchange
Commission. You are cautioned to review such reports and other
filings at www.sec.gov
Given these risks, uncertainties and factors, you are cautioned
not to place undue reliance on such forward-looking statements and
information, which are qualified in their entirety by this
cautionary statement. All forward-looking statements and
information made herein are based on Helios’ current expectations
and Helios does not undertake an obligation to revise or update
such forward-looking statements and information to reflect
subsequent events or circumstances, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180801005521/en/
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner,
310-556-4443sgoldman@ppmgcorp.com / mhavenner@ppmgcorp.comorMoviePass
Contact:LaunchSquad for MoviePassGavin Skillman,
212-564-3665moviepass@launchsquad.com
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