HRAL Hear AtLast Holdings Inc (PK)

HearAtLast Holdings Inc. (PINKSHEETS: HRAL) is pleased to report that since its last announcement of its strategic alliance with VitaSound, operations of all HearAtLast Hearing Stores have experienced a dramatic change for the better in its overall operation of the business model.

It has been 16 months now that VitaSound has assumed operations of the HearAtLast Hearing Stores, giving HearAtLast Holdings the ability to focus on the further development opportunities in opening new Corporate HearAtLast locations as well as focusing on the development of HearAtLast as a licensing opportunity for independent Hearing Clinic operators. All aspects of the business have taken a major upward turn and the trend continues today as management has created a positive cash flow for the HearAtLast Hearing Stores. VitaSound has brought operational discipline to the management of the HearAtLast locations in 2011 and the result has been a solid improvement in all metrics. More importantly, it has implemented a "cookie cutter"-style program that can be replicated as new locations are brought into the network. The new management system has shown an increase of 76% in net unit sales with an increase of net sales of 61.5%. Not only have the clinics seen a dramatic change in sales but the return rate has decreased by 21% overall with a sales close rate increase.

Customer confidence and satisfaction showed significant improvement as measured by hearing tests, referrals and walk-ins showing an increase of 35%, 49% and 35% respectively. This improvement trend has continued into the first two months of 2012, and another strong year of performance improvement is expected. The dedicated staff along with the new team at VitaSound have all contributed to this positive result. This vast improvement has re-enforced our decision to venture into our growth model with VitaSound as a "win-win" partnership scenario. "The direction in which we are heading certainly changed in a positive manner and we expect to carry this forward to our new stores and licensee opportunities," commented Matthew Sacco, President of HearAtLast Holdings. "The numbers that we are able to achieve will only get better and having a positive working model not only benefits HearAtLast in their Corporate growth but will benefit our potential Licensees as they will be able to look to our expert management partners for assistance in making sure that they also achieve the success they would expect as a HearAtLast Hearing Store Licensee," further commented Mr. Sacco.

In an effort to create new revenue streams, HearAtLast is also expanding sales in ancillary products that are available at our locations. New technology in telephones and devices for the hearing impaired will also continue to be a part of the company's revenue stream.

About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations. It is also the Company's endeavor to provide the finest Hearing Health Centres available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought-after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. Ir@hearatlastholdings.com 888-993-0989