HRAL Hear AtLast Holdings Inc (PK)

BURLINGTON, ON--(Marketwired - Jan 6, 2014) - HearAtLast Holdings Inc. (OTC Pink: HRAL) is pleased to announce that its proprietary hearing screen test software is being used to increase the number of satellite HearAtLast locations. The Company recently announced that it has developed a custom web based program that has the ability to perform hearing screening tests.

"With the development of our Proprietary software, we have been able to implement this in locations throughout Ontario that fit our Medical Clinic revenue model in a way that is scalable and economical," stated Aldo Rotondi, V.P. of Business Development. "We are strategically using our Hearing Instrument Specialists located in the Wal-Mart locations, as they are able to service locations that are utilizing our Hearing Screen Test," added Mr. Rotondi. Patients are screened for potential hearing loss and if they fail our screening test, a follow up appointment is scheduled where a Hearing Instrument Specialists (HIS) can then conduct a full professional hearing test. This increases the number of people that can be pre -screened and reduces the amount of time an HIS needs to spend screening potential hearing loss candidates.

HearAtLast is now using this software to provide custom built hearing screen tests stations to medical clinics so that they can efficiently screen for hearing loss. "We will be providing these test stations to medical clinics that fit our model and are in proximity of our Wal-Mart locations. For locations that are outside our Wal-Mart locations, we will be looking to existing hearing clinics that can enjoy the benefits of added patient flow by becoming affiliates with the HearAtLast brand. This is an exciting time for us as this enables us to cross the Canadian border into the US and use this same model for growth," added Aldo Rotondi.

The HearAtLast "Hearing Screen Test" station will become an effective and economical way of capturing new clients that require hearing aids and any independent hearing clinics that want to learn how they can increase their business are encouraged to contact HearAtLast. All new medical clinic locations that are using the HearAtLast Hearing Screen Test can be found on the Company's website and as new locations are established, they will be updated on the HearAtLast locations map.

About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations. It is also the Company's endeavor to provide the finest Hearing Health Centre's available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. Ir@hearatlastholdings.com 888-993-0989

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