LONDON, July 18, 2013 /PRNewswire/ -- HTC, a global
leader in mobile innovation and design, today announced the HTC One
mini, a compact version of the award winning HTC One, which has
redefined the smartphone experience with revolutionary technologies
including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™.
Available in 181 countries and across more than 583 networks
worldwide, the HTC One has proven to be an unprecedented success
across the globe, receiving multiple industry accolades since
launch and increasing the company's brand awareness with young
consumers to an all-time high of 87%1. The number of
consumers intending to own an HTC in the next six months has also
doubled as a result2 with the HTC One being recommended
by 94% of owners3.
Answering the call of consumers who want the best in mobile
technology in a body that slips easily into a pocket, the HTC One
mini heralds an exciting period for the company, as it builds on
its platform of innovation leader. Distilling the iconic design of
the HTC One, this new addition to the family combines a 4.3"
display and powerful dual-core 1.4 GHz processor. It also runs the
latest version of Android with HTC Sense®, bringing
HTC's flagship mobile experience to style-seekers who demand
premium looks and performance.
"We are proud to be behind the market's leading smartphone and
now, with the addition of the HTC One mini, the best smartphone
family in the world," said Peter
Chou, CEO of HTC Corporation. "The HTC One mini embodies
everything that makes the HTC One a success on a smaller but
equally eye-catching scale."
An object of desire
Sporting a sharp and vivid 4.3" High Definition 720p screen, the
HTC One mini boasts HTC's unrivalled design credentials. Available
in Glacial Silver and Stealth Black, its striking aluminium
unibody, slim profile and tapered edges both look incredible and
feel great in the hand.
HTC BoomSound: mobile sound changed forever
The HTC One revolutionised the smartphone audio experience with
HTC BoomSound's dual frontal stereo speakers. Powered by
dedicated amplifiers to deliver less distortion and finer detail,
the HTC One mini offers the same huge sound, delivering the raw
power that will put you and your friends at the heart of the
action, whether listening to music, watching videos or playing
games. Beats Audio™ integration takes immersive audio to the next
level, guaranteeing the best listening experience available on a
mobile phone.
HTC BlinkFeed: Your favourite content all on one
screen
The HTC One mini puts your favourite content at the centre of
your mobile world. Transforming the home screen into a single live
stream of relevant information, HTC BlinkFeed delivers
social updates, news updates and photos directly to the place you
need them most. Aggregating the freshest content, with more
than 10,000 feeds served up daily from the most relevant and
interesting sources, all the information you need is available at a
glance, without the need to jump between multiple applications and
websites.
HTC UltraPixel Camera with HTC Zoe and Video
Highlights
Never miss a moment with HTC's revolutionary camera experience
powered by the stunning UltraPixel Camera and featuring
HTC Zoe. Capturing 300 per cent more light than traditional
smartphone camera sensors, HTC's UltraPixel camera captures photos
in incredible detail and enhanced dynamic range, even in low light.
HTC Zoe also brings special moments to life in three-second
videos, enabling a range of advanced editing capabilities and
creative flexibility.
With the ability to take awe-inspiring images and amazing
self-portraits on the 1.6MP front-facing camera, you won't want to
keep them to yourself. Watch your photos come to life in a living,
breathing gallery and share special events with visually stunning
30-second shows, created automatically by Video Highlights –
no professional editing software or skill required. Simply select
your own soundtrack from one of the pre-loaded themes or from your
personal music library, before sharing your videos online for
everyone to enjoy.
Global Availability
The HTC One mini will be available in select markets from August
and rolled out globally from September.
About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many
award-winning mobile devices and industry firsts. By putting people
at the center of everything it does, HTC pushes the boundaries of
design and technology to create innovative and personal experiences
for consumers around the globe. HTC's portfolio includes
smartphones and tablets powered by the HTC Sense® user experience.
HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more
information, please visit www.htc.com.
For more information on HTC BlinkFeed's content partners, visit
the HTC Blog.
1 Source Hall & Partners Global Brand Tracker,
July 2013
2 Source Hall & Partners Global Brand Tracker,
July 2013
3 Source GFK Recent Purchaser Product Tracker,
June 2013
SOURCE HTC Corp.