International Luxury Products Remains on Plan for 2007; Edward H. Bohlin Division Reports First Half Sales Increase of 48%
July 24 2007 - 2:56PM
Business Wire
ILXP (Pink Sheets:ILXP), a growing luxury goods manufacturer, is
pleased to report results for the first half of 2007. During this
period, its Edward H. Bohlin subsidiary, a luxury silver, watch and
leather goods maker, exceeded company projections by boosting sales
48% over the same period last year, posting a profit versus a
projected loss. �Our customer base continues to broaden,� said Dave
Marold, Bohlin CEO and ILXP president. �Bohlin offers a timely,
appealing combination of luxury, unique hand finishing and
distinctive fashion. People are wearing our watches and buckles in
Aspen and Beverly Hills, not just in our traditional markets in the
Southwest,� Marold continued. �In particular, our new luxury watch
line has ignited sales.� Typically, Bohlin relies on the last two
quarters for nearly 75% of its earnings, and therefore projected a
loss for the first half of 2007. Instead, Bohlin turned a profit.
�Edward H. Bohlin is well on the way to a record year,� said
Marold. �After the first two quarters, our earnings are already
within 80% of 2006�s annual total. With our two biggest quarters
ahead of us, we expect 2007 to be a record year for both earnings
and sales,� he said. Bohlin management attributed the sales and
earnings surprise to strong demand for its luxury watch line, which
combines Swiss-made quality with distinctive western styling. Later
this year, Bohlin intends to introduce two brand new models, a
chronograph and an automatic watch both in steel & 18k gold.
During the first two quarters of 2007, Bohlin exceeded its
projected sales plan by approximately 24%, surpassing the same
period last year by 48%. ILXP�s other business line continues to
proceed according to its launch plan. Yves Buchenel, CEO of ILXP�s
Julien Coudray division, reported that Coudray has completed
development of its proprietary watch movement. Production and
assembly are on schedule for a limited edition 4th quarter release
of the Julien Coudray, 1518 �haute horlogerie� ultra-luxury watch.
The official launch is scheduled for Baselworld, the leading
industry watch fair, in April, 2008. ILXP is a supplier of luxury
watches, including the Julien Coudray 1518, exclusive luxury,
'haute horlogerie' timepieces comparable to the finest Swiss
brands. The company is also the major supplier of luxury western
style watches and accessories under the prestigious Edward H.
Bohlin brand. The Julien Coudray 1518 brand takes its name from the
world's oldest known watchmaker, who in 1518, delivered two daggers
inset with miniature clocks to King Louis XII and Francois I.
ILXP's wholly owned subsidiary, Edward H. Bohlin, is arguably the
most famous and highly regarded name in upscale western luxury
goods, with an 85-year tradition of fine silver and leather goods,
from buckles to hand-finished saddles. Its signature designs and
hand- engraved pieces have been worn by famous personalities such
as Ronald Reagan, Ralph Lauren, Kevin Costner, Russell Crowe,
Robert Wagner and John Wayne. Its buckles are prominently featured
in television and film, most recently in "The Horse Whisperer,"
worn by Robert Redford and "All the Pretty Horses," worn by Matt
Damon. Bohlin is also a prestige name in brand-conscious Japan.
ILXP is headquartered in Dallas, Texas, and maintains a European
office in Biel, Switzerland.
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