Image
Protect Announces On-Schedule Deployment
of State-of-the-Art Fotofy Programmatic
Ad Exchange
SAN CLEMENTE, CA -- October 31,
2019 -- InvestorsHub NewsWire -- Image Protect Inc. (OTC:
IMTL) (imageprotect.com) ("Image Protect", "IMTL",
or the "Company"), a global leader in the end-to-end copyright
infringement sector, is pleased to announce the live launch of the Company's proprietary programmatic ad
exchange,
an advanced Supply Side Platform ("SSP")
that will initially incorporate
over fifty (50) market-leading Demand Side Platforms, including Google, Criteo, Acuity, Appreciate, Mobusi, Admixer, and Mobvista.
This release is pursuant to the Company's
release dated October 3,
which advised that
the Fotofy
Ad Exchange (the "Exchange") would go live on November 1, 2019.
Management confirms that
the Company has
successfully achieved
this goal, and the exchange will go live as planned
and on schedule.
Image Protect CTO, Jonathan Thomas, remarked, "Functionally, our exchange is truly
state-of-the-art. And we
ended up doing it
almost completely in-house, which
is a tremendous testament to our guys in the trenches. There's
really no downside to eliminating third-party relationships from
the equation. It just means more will flow to the bottom line with
every partner that comes on board to bid for real estate in our
growing embedded image content network."
The Fotofy SSP Exchange will incorporate both "tiered
bidding" and the more
advanced "header
bidding" system, marking it out as among the most cutting-edge resources for advertisers and
publishers seeking to find advantageous shared terms.
The Fotofy Platform launched in August and has
demonstrated dramatic growth in user participation since
that launch,
recently logging
month-over-month growth
of 560% in average daily image
impressions, 4,000% in
submitted images, and 1,089% in image embeds for images shared
directly from the Fotofy
Image Marketplace at Fotofy.com.
Management notes that it is this growth in
platform participation that ultimately creates the upside, but
having a proprietary ad exchange armed with market-leading
capabilities – without having to bring in a third-party service to
administer the process – provides the most efficient bottom-line
path to maximizing the monetization of that upside potential for
shareholders.
"Our Exchange offers the most advanced
'header bidding' technology to present publishers with the best
possible playing field, and to incentivize the fastest possible
expansion of our digital real estate, which in turn promises to
lure the biggest brands onto the Fotofy Exchange," continued Mr.
Goldman. "This is going live right now. The growth in platform
participation from image creators and image users is one hundred
percent organic thus far. We expect that to significantly
accelerate as we begin to deploy considerable marketing resources
over coming weeks."
The
Fotofy Platform is an emerging
leader in the programmatic digital advertising landscape, which is
expected to grow to over $300 billion in 2019.
About Image Protect
Image Protect protects and monetizes creative
works. By uniting technology with a team of copyright experts, we
ensure that content providers preserve the value of their digital
assets. Our web application monitors the global Internet to seek
and collect evidence for illegally used visual content. Then our
legal partners across North America, Europe, and Asia ensure our
clients receive appropriate compensation for work used without
valid license.
Safe Harbor Provision
Cautionary
statement for purposes of the "Safe Harbor" provisions of the
Private Securities Litigation Reform Act of 1995: Information in
this news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or
uncertainties materialize or such assumptions prove incorrect, the
results of the Company and its consolidated subsidiaries could
differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other
than statements of historical fact are statements that could be
deemed forward-looking statements. Risks, uncertainties and
assumptions include the execution and performance of contracts by
the Company and its customers, suppliers and partners. The Company
disclaims any obligation to update or revise statements contained
in this news release based on new information or
otherwise.
Corporate Contact:
Image Protect
Lawrence Adams
larry.adams@imageprotect.com
