Latest Release of InfoNow's Channel Insight Service Extends Capabilities to a Broader Client Base Through an On-Demand, Subscription-based Environment DENVER, July 27 /PRNewswire-FirstCall/ -- InfoNow Corporation, a leading provider of channel visibility and location service solutions, today announced the rollout of Channel Insight Release 7 (Channel Insight 7 (TM)), the latest release of InfoNow's Channel Insight(TM) service. Since its introduction in 2002, Channel Insight has been providing accurate and timely point-of-sale (POS) and channel inventory data to companies that distribute their products through indirect business-to-business or business-to-consumer distribution channels. Channel Insight 7 is a cost-effective, on-demand, subscription-based solution that extends the industry's most accurate and timely POS processing and data intelligence system to a broader range of clients by reducing the cost and the time it takes to implement. The Channel Insight 7 on-demand service requires no client hardware or software and can be configured in days versus months, providing clients with a rapid return on investment whether they are processing thousands or millions of transactions per month. Channel Insight 7's technology-assisted, web-based decision support tools enable easy identification and matching of products, re-sellers and even end customers, including government and corporate entities. Channel Insight 7 clients get a single view of their partners and customers, enabling accurate decision making regarding channel partner performance and end customer purchase activity. "Many businesses collect POS data, but cannot rely on the accuracy or timeliness of that data in order to cost effectively support operational business decisions," said Mark Geene, CEO of InfoNow. "InfoNow provides the only 'commission grade' POS data that enables clients to confidently manage rebate, incentive and commission programs by having sales data they can trust. Channel Insight 7 gives companies unprecedented visibility into their channel sales with virtual real-time turnaround of data through highly accurate processing. "Our clients know their resellers, the products they sell, and their ultimate end customers. Putting the Channel Insight 7 tool in their hands gives them visibility into a vast amount of data, and it can be cost effectively deployed on either a company-wide basis or focused on specific channel-based sales and marketing programs." With InfoNow Channel Insight 7 clients can take advantage of: * The enhanced InfoNow KnowledgeBase(TM), a learning database that retains specific information about end customers and partners, improving identification rates and eliminating duplicate records. * New applications for matching rebates, special pricing, quotes and warranty information to related POS transactions. These applications automate highly manual operations and provide value-add to the channel. * Improved algorithms used in the automated identification and matching process to more quickly and accurately identify products and business entities included in POS transactions. With this new release, InfoNow has improved accuracy levels, while increasing transaction processing speed by more than 50 times. These improvements increase InfoNow's already established position of providing the fastest and most accurate POS processing service in the industry. * New technology-assisted manual decision support tools for matching resellers, end-customer and product information included in POS data with reference sources such as third-party databases, partner profiles, and named account lists. These web-based tools provide clients with the option to efficiently identify and match partners, customers and/or products, or they can be used by InfoNow support specialists in the company's traditional full-service solution. Clients now have the ability to mix and match the level of service they would like to outsource versus maintain under in-house control. * Enhanced reporting and analysis through the new InfoNow Analytic Insight(TM) data intelligence environment. With Analytic Insight's robust web-based reporting tool, users require no special training to access the reports they need through the Analytic Insight dashboard. In addition, using the powerful ad-hoc query tool, business users can create new reports in minutes, providing instant access to channel performance and market intelligence data never before available. * An on-demand, service-based plug-in architecture for increased scalability, security and functionality. * Enhanced multi-language and multi-currency capabilities to support global business requirements. For additional information about InfoNow's Channel Insight solutions, contact InfoNow at 1-866-868-4669, or visit the Company's Website at http://www.infonow.com/. About InfoNow Corporation InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight(TM) gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight(TM) directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at http://www.infonow.com/. DATASOURCE: InfoNow Corporation CONTACT: David Banks of InfoNow Corporation, +1-303-293-0212, Web site: http://www.infonow.com/

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