iSIGN Announces Delivery of Its Smart Player Development Kit to the QSR Channel
December 06 2013 - 1:45PM
Marketwired
iSIGN Announces Delivery of Its Smart Player Development Kit to the
QSR Channel
TORONTO, ONTARIO--(Marketwired - Dec 6, 2013) - iSIGN Media
Solutions Inc. ("iSIGN" or "Company")
(TSX-VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive
mobile advertising solutions that serves advertisers,
manufacturers, retailers and advertising agencies throughout North
America, is pleased to announce the delivery of its first Smart
Player Development Kit ("SPDK") to the Quick Service Restaurant
channel ("QSR").
The SPDK allows customers to become familiar with the operation,
features and functions of iSIGN's Smart Player, by allowing
customers to program feature functions; test the performance of
digital screen content management; load and reload content as
required; create mobile messaging and to synchronize mobile
messages with messages displayed on digital screens. Its purpose is
to aid customers in their testing and evaluation of iSIGN's Smart
Player.
iSIGN's intent is to make the SPDK available to select customers
in a variety of channels beginning in mid-December 2013.
"Our Smart Player is an all-weather media/mobile solutions that
handles digital signage management for both inside and outside
installations and is ideally suited for QSR outlets with drive
through windows," said Mr. Alex Romanov, iSIGN's Chief Executive
Officer. "In addition, to providing the ability to synchronize
mobile messaging with digital signage messages, our Smart Player
gathers, in real time, clean data which is information relating to
shopper product and brand, offer preference as well as final
purchases without gathering any information that could identify
individual shoppers in any way."
"Our customers will benefit by having to purchase a single piece
of hardware, whereas in the past they would have had to acquire two
pieces of hardware," added Mr. Romanov. "Not only does this provide
savings in terms of hardware costs, but it will help to reduce the
time and cost invested in installing equipment, both of which will
increase ROI for our clients."
"An additional benefit is that our Smart Player, by reason of
its ability to interact with more mobile devices simultaneously
than iSIGN's Smart Antenna, will gather greater quantities of clean
data in a shorter period of time," stated Mr. Romanov. "Within the
not too distant future, our Smart Player will completely
revolutionize proximity location-based messaging, all while
gathering clean data and delivering valuable business
intelligence.
Production prototypes of the Smart Player are expected to be
available beginning in March 2014.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising
and marketing solutions for brands to better attract, engage and
retain customers through their mobile devices. The data and SaaS
(software as a service) company collects and analyzes shopper
preferences so that brands can deliver targeted messaging and
personalized offers to consumers' mobile devices, in-location and
in real-time. The company's interactive proximity-marketing
technology is capable of gathering average price points, typical
purchases, in-store dwell times and other shopper metrics to
deliver business intelligence and insights into emerging consumer
behaviors that can help brands make better business decisions and
measure their marketing efforts. Utilizing Bluetooth™, mobile,
Wi-Fi, and location-aware technologies to deliver relevant and
timely messaging to any screen or mobile device, iSIGN delivers
rich media, permission-based messages free to consumers that can
drive immediate brand engagement, increased customer loyalty and
deliver higher ROI on marketing dollars spent. Headquartered in
Richmond Hill, Ontario, with R&D and customer support
operations in Vancouver, BC and Tampa, FL, the Company has also
grown to become the largest owner/operator of in-store digital
media in Canada with 5,600 digital signs in about 1,400 locations.
Partners include: IBM, Keyser Retail Solutions, Baylor University,
Verizon Wireless, TELUS and AOpen America Inc., with solution
distribution by GraphicMedia, Inc. and BlueStar Inc.
www.isignmedia.com
Forward-Looking Statements
This news release may include certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations. iSIGN Media assumes no obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward-looking
statements.
© 2013 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither the TSX Venture Exchange nor Its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
Investor contacts:RB Milestone GroupTrevor
Brucato212.661.7771tbrucato@rbmilestone.comiSIGN Media Solutions
Inc.Alex Romanovalex@isignmedia.comwww.isignmedia.com
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