iSIGN Media Announces Receipt of the Smart Player Prototypes
April 04 2014 - 6:30AM
Marketwired
iSIGN Media Announces Receipt of the Smart Player Prototypes
TORONTO, ONTARIO--(Marketwired - Apr 4, 2014) - iSIGN Media
Solutions Inc. ("iSIGN" or "Company")
(TSX-VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive
mobile advertising solutions that serves advertisers,
manufacturers, retailers and advertising agencies throughout North
America, today announced that its Smart Player prototypes were
received on April 2, 2014.
iSIGN will be inserting software programmed to customers'
specifications into the prototypes. Additional field testing will
include weather tests to ensure that the unit functions perfectly
within a range of -40 Celsius to +85 Celsius, digital signage
content management, etc.
iSIGN's Smart Player is a first for the digital signage
industry. It combines digital signage and mobile messaging with
real-time measurement of shopper responses, delivered in a unique
and exclusive cost-effective solution that distributes marketing
messages to digital screens and mobile devices, mobile or
stationary, simultaneously in preset proximity ranges to the unit's
location. Addition, the Smart Player includes an option for
wireless connectivity through iSIGN's partnerships with Verizon and
TELUS in the United States and Canada.
The Smart Player combines the capabilities of the traditional
digital player, the management and distribution of content and
scheduling of advertising campaigns on digital signage, with all
the features of iSIGN's proven and reliable Smart Antenna. iSIGN's
Smart Player can be used in either an individual or networked
digital signage environment. The Smart Player, as does the Smart
Antenna, includes video and all graphics capabilities and more than
doubles the mobile device outreach. The result of the increase in
the ability to contact mobile devices is an estimated tripling of
the data gathering ability of each device.
Each Smart Player can manage content on two digital signs, while
managing and delivering messages to all mobiles devices within
proximity to the unit. The Smart Player will gather customer
interactions for real-time or future analysis.
"Essentially, the Smart Player's advantage boils down to greater
content support regardless of weather conditions, which is the
perfect solution for outdoor kiosks for quick service restaurants,
convenience stores and gas stations," said Alex Romanov, iSIGN's
Chief Executive Officer. "Our client's overall costs will be
lowered due to fewer hardware components, wireless connectivity,
reduced wiring costs and installation time. The single-unit
hardware can more easily and quickly be incorporated into larger
networks with greater data-gathering capacity. All of which will
help improve our clients' ROI per location."
"Furthermore, the Smart Player is unique in that it allows for
outdoor installation and wireless connectivity, neither of which
are offered by existing digital players, while still being perfect
for any in-store and in-mall installations," added Mr. Romanov.
Greater data capturing abilities and increased advertising capacity
can now be integrated for fast, economic and scalable network
expansion anywhere for small or large chains.
iSIGN would also like to announce that it has confirmed with its
manufacturer, that shipment of its previously announced build of
1,500 Smart Antennas will commence April 18, 2014. Upgrades in
hardware and software, allowing for future point-of-sale
connectivity was the cause of the slight delay in completion of the
units.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising
and marketing solutions for brands to better attract, engage and
retain customers through their mobile devices. The data and SaaS
(software as a service) company collects and analyzes shopper
preferences so that brands can deliver targeted messaging and
personalized offers to consumers' mobile devices, in-location and
in real-time. The company's interactive proximity-marketing
technology is capable of gathering average price points, typical
purchases, in-store dwell times and other shopper metrics to
deliver business intelligence and insights into emerging consumer
behaviors that can help brands make better business decisions and
measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi,
and location-aware technologies to deliver relevant and timely
messaging to any screen or mobile device, iSIGN delivers rich
media, permission-based messages free to consumers that can drive
immediate brand engagement, increased customer loyalty and deliver
higher ROI on marketing dollars spent. Headquartered in Richmond
Hill, Ontario, with R&D and customer support operations in
Vancouver, BC and Tampa, FL, the Company has also grown to become
the largest owner/operator of in-store digital media in Canada with
5,600 digital signs in about 1,400 locations. Partners include:
IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless,
TELUS and AOpen America Inc., with solution distribution by
GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
Forward-Looking Statements
This news release may include certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations. iSIGN Media assumes no obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward-looking
statements.
© 2014 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither the TSX Venture Exchange nor Its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
Media contacts:Emily StorzSSPR267-758-2642 (direct)609-351-3592
(mobile)estorz@sspr.comCompany contacts:Alex RomanoviSIGN
Mediaalex@isignmedia.com
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