INVICTUS HIRES INTERIM CHIEF MARKETING OFFICER AND EXPANDS INVESTOR RELATIONS
February 13 2019 - 9:32AM
InvestorsHub NewsWire
Vancouver, BC -- February 13, 2019 -- InvestorsHub NewsWire -- INVICTUS
MD STRATEGIES CORP. ("Invictus" or the "Company") (TSXV: GENE; OTCQX: IVITF; FRA:
8IS1) is pleased to announce that it has hired a
prominent Toronto based strategic consulting agency (the “Agency”)
as interim Chief Marketing Officer (“interim CMO”), strategic
consulting partner, creative agency partner and live events
partner. The contract duration is six months and began on January
1, 2019.
With over 35 years of
branding experience in the healthcare sector, the Agency will
leverage its expertise to help create, develop, and execute the
go-to-market strategy for Invictus cannabis products. As interim
CMO, the Agency will work with Authentic Brands Group (“ABG”) and
Invictus’ senior leadership team to facilitate the anticipated
launch of Invictus’ medical brand T2C, and adult recreational
brands under Dukes and Sterling &
Hunt.
Invictus will compensate the
Agency with a monthly fee of $45,000 CAD, payable in common shares
of Invictus using a per share issue price equal to the greater of:
(i) the 30-day volume weighted average price (“VWAP”) of the
Company’s common shares on the TSX Venture Exchange for December
2018 (adjusted for any share consolidation of the Company); and
(ii) the maximum discount allowable under the TSX Venture Exchange
policies on the date of
issuance.
To bolster the Company’s
profile, Invictus has enlisted Darwin Productions Inc. (“Darwin”)
to provide investor relations and marketing services. The Company’s
contract with Darwin is for $25,000 CAD per month. In addition,
Darwin will provide a direct mail scheduled for distribution in
early March. This campaign will cost approximately $500,000 USD and
reach nearly 500,000 households in North America, providing company
information to build brand
awareness.
The Company has also granted
250,000 stock options to a certain advisor of the Company. Each
stock option has an exercise price of $1.00 and is exercisable into
one common share of the Company. The options vest immediately and
are exercisable over a period of five years. The stock options were
granted subject to the terms and conditions of the Company's Stock
Option Plan.
For more information, please visit
www.invictus-md.com.
On Behalf of the
Board,
George E.
Kveton
Chief Executive Officer and
Director
Jessica
Martin
Vice President, Public Relations and
Regulatory Affairs
(833)
879-4363
About
Invictus
Invictus is a global cannabis
company offering a selection of products under a wide range of
brands. Our integrated sales approach is defined by five pillars of
distribution including medical, adult-use, international, Licensed
Producer to Licensed Producer and retail
stores.
Invictus has partnered with business
leaders to convey our corporate vision, including KISS music legend
and business mogul Gene Simmons as our Chief Evangelist Officer. To
meet growing demand, Invictus is expanding its cultivation
footprint, with three cannabis production facilities licensed under
the Cannabis Act and Cannabis Regulations in Canada. To accommodate
international sales, Invictus’ wholly-owned subsidiary, Acreage
Pharms Ltd., has designed and is currently building its Phase 3
purpose-built cultivation facility to be European Union Good
Manufacturing Practices compliant. The Company is targeting for up
to 50 percent of its production to comprise medical cannabis. To
ensure consistency in quality and supply, Invictus maintains all
aspects of the growing process through its subsidiary, Future
Harvest Development Ltd., a high-quality fertilizer and nutrients
manufacturer. Invictus drives sustainable long-term shareholder
value through a diversified product portfolio with over 70 Health
Canada approved strains and a multifaceted distribution strategy
including medical, adult-use, international, Licensed Producer to
Licensed Producer and retail stores. For more information visit
www.invictus-md.com.
Cautionary Note Regarding
Forward-Looking Statements: This release includes certain
statements and information that may constitute forward-looking
information within the meaning of applicable Canadian securities
laws or forward-looking statements within the meaning of the United
States Private Securities Litigation Reform Act of 1995. All
statements in this news release, other than statements of
historical facts, including statements regarding future estimates,
plans, objectives, timing, assumptions or expectations of future
performance, including the Company’s launch of Invictus medical and
adult recreational brands under T2C, and Dukes and Sterling &
Hunt, respectively, is a forward-looking statement and contain
forward-looking information. Generally, forward-looking statements
and information can be identified by the use of forward-looking
terminology such as "intends" or "anticipates", or variations of
such words and phrases or statements that certain actions, events
or results "may", "could", "should", "would" or "occur".
Forward-looking statements are based on certain material
assumptions and analysis made by the Company and the opinions and
estimates of management as of the date of this press release,
including that the Company will complete its launch of Invictus
medical and adult recreational brands under T2C, and Dukes and
Sterling & Hunt, respectively. This forward-looking statement
is subject to known and unknown risks, uncertainties and other
factors that may cause the actual results, level of activity,
performance or achievements of the Company to be materially
different from those expressed or implied by such forward-looking
statements or forward-looking information. Important factors that
may cause actual results to vary, include, without limitation, that
the Company will not complete its launch of Invictus medical and
adult recreational brands under T2C, and Dukes and Sterling &
Hunt, respectively. Although management of the Company has
attempted to identify important factors that could cause actual
results to differ materially from those contained in
forward-looking statements or forward-looking information, there
may be other factors that cause results not to be as anticipated,
estimated or intended. There can be no assurance that such
statements will prove to be accurate, as actual results and future
events could differ materially from those anticipated in such
statements. Accordingly, readers should not place undue reliance on
forward-looking statements and forward-looking information. Readers
are cautioned that reliance on such information may not be
appropriate for other purposes. The Company does not undertake to
update any forward-looking statement, forward-looking information
or financial out-look that are incorporated by reference herein,
except in accordance with applicable securities
laws.
Neither the TSX Venture Exchange nor
its Regulation Services Provider accepts responsibility for the
adequacy or accuracy of this
release.
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