Marley Coffee Purchases BikeCaffe
December 11 2013 - 8:30AM
Marley Coffee (OTCQB:JAMN), (www.marleycoffee.com), the sustainably
grown, ethically farmed and artisan-roasted gourmet coffee company,
has purchased the majority of assets of BikeCaffé Franchising Inc.,
a Denver-based company that owns and sells mobile coffee carts
worldwide. Ralph Massetti, former owner of BikeCaffé will remain as
an ongoing consultant.
As part of the asset purchase agreement, Marley Coffee has
acquired most of BikeCaffé's operational assets, which includes
worldwide marks, copyrighted works, an online ordering system and a
website. Marley Coffee has also acquired BikeCaffé's existing
franchise agreements and a large database of potential franchisees
throughout the U.S. and around the world. Included in the purchase
are five Marley Coffee branded BikeCaffé coffee carts, which will
be deployed strategically throughout the Denver area.
There are currently 21 BikeCaffé coffee carts in existence in
the U.S., Canada, Jamaica and the United Arab Emirates (UAE), all
of which will now be serviced by Marley Coffee. One franchisee is a
seasoned developer of restaurants in the UAE who is contracted to
deploy an additional 173 BikeCaffé coffee carts over the next 10
years.
Rohan Marley, founder and chairman of Marley Coffee, said,
"BikeCaffé is a natural fit with Marley Coffee. In addition to
working only with sustainable coffee providers, BikeCaffé is a 100
percent environmentally friendly operation with a recycling policy
and an 'earth-friendly' record. BikeCaffé is truly a symbol of how
businesses should operate in an era where environmental
sustainability is critical."
Brent Toevs, Chief Executive Officer of Marley Coffee, said,
"BikeCaffé is our latest acquisition of a Denver-based business,
and represents an exciting new channel for our local and global
distribution strategy. We are energized by the enthusiastic press
coverage that BikeCaffé has earned to date as one of the hottest
concepts for mobile cafés. We are similarly enthusiastic about the
potential to grow BikeCaffé's base of Bike owners, and we plan to
dedicate resources to boost sales and marketing efforts in this
area."
Mr. Toevs continued, "We believe BikeCaffé's mobile coffee carts
are also ideal for many of our existing channels such as office
coffee service ("OCS") and hospitality, but definitely for certain
retailers for front-of-store or in-store kiosk usage, and we plan
to explore some of the groundwork that Ralph Massetti has already
begun. We believe there are possibilities to create an integrated
strategy involving coffee sales both on store shelves and through
BikeCaffé sales. With one industry report forecasting that the U.S.
food truck business will grow from $615 million today to $2.7
billion by 2017, we believe the mobile foods arena is a promising
one."
For inquiries on new bikes, feel free to contact BikeCaffé at:
http://www.bikecaffe.com/forms/show/4281.
Jammin Java Corp. has filed a Form 8-K with the Securities and
Exchange Commission, providing further details of the Asset
Purchase Agreement.
About Jammin Java Corp., d/b/a Marley
Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the company continues to develop its
coffee lines under the Marley Coffee brand. The company is a fully
reporting company quoted on the OTCQB under the symbol "JAMN".
Learn more at www.MarleyCoffee.com or visit the corporate website
at www.JamminJavaCorp.com. Join us on Facebook at
http://www.facebook.com/MarleyCoffee, or follow us on Twitter at
http://twitter.com/marleycoffee, where we post information that's
material and non-material about the company.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts"). In particular, the words "believe," "may,"
"could," "should," "expect," "anticipate," "estimate," "project,"
"propose," "plan," "intend," and similar conditional words and
expressions are intended to identify forward-looking statements and
are subject to the safe harbor created by these Acts. Any
statements made in this news release about an action, event or
development, are forward-looking statements. Such statements are
based upon assumptions that in the future may prove not to have
been accurate and are subject to significant risks and
uncertainties. Such statements are subject to a number of
assumptions, risks and uncertainties, many of which are beyond the
control of the company. These risks and others are included from
time to time in documents we file with the Securities and Exchange
Commission ("SEC"), including but not limited to, our Form 10-Ks,
Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors
also could have material adverse effects on our future results.
Accordingly, you should not place undue reliance on these
forward-looking statements. Although the company believes that the
expectations reflected in the forward-looking statements are
reasonable, it can give no assurance that its forward-looking
statements will prove to be correct. Investors are cautioned that
any forward-looking statements are not guarantees of future
performance and actual results or developments may differ
materially from those projected. The forward-looking statements in
this press release are made as of the date hereof. The company
takes no obligation to update or correct its own forward-looking
statements, except as required by law or those prepared by third
parties that are not paid by the company. The company's SEC filings
are available at http://www.sec.gov.
CONTACT: Dian Griesel Int'l.
212-825-3210
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