HONG KONG--With China car sales rising, auto dealer China Grand Automotive Services Co. is planning to boost the size of its Hong Kong initial public offering to up to US$1 billion from US$800 million, people with knowledge of the matter said.

The Shanghai-based company, in which U.S.-based private-equity firm TPG Capital has a stake, is awaiting listing approval from the Hong Kong Stock Exchange. It is likely to get approval sometime in the second quarter, the people said Monday.

China Grand Automotive's decision to raise the amount it plans to seek from the market isn't surprising, as China's car sales saw a strong pickup last year. China overtook the U.S. as the world's largest auto market in terms of sales in 2009, after which growth tapered off. But passenger and commercial vehicle sales gathered pace again in 2013 with a 14% annual rise, the biggest increase in three years, according to official figures.

The surge in car sales has prompted another Chinese car firm, this time a manufacturer, to look into a Hong Kong listing this year. BAIC Motor, a Chinese car maker partly owned by Daimler AG, is gearing up for an IPO in Hong Kong valued at about US$2 billion in the first half of the year, other people familiar with the situation said earlier.

Also helping China Grand Automotive's valuations is a deal in the sector that showed the increasing popularity of car companies. Shares of China Grand Automotive's rival Zhongsheng Group Holdings have risen 2.3% after it sold a stake to a unit of Jardine Matheson Group, one of East Asia's oldest trading firms, for around US$731 million last month. In that time, Hong Kong's benchmark Hang Seng Index has fallen around 7%.

China International Capital Corp., Goldman Sachs Group Inc., Citic Securities International, Citigroup Inc., HSBC Holdings PLC, and UBS AG are underwriting China Grand Automotive's IPO, the people said earlier.

China Grand Automotive tried to launch the deal nearly four years ago, but it wasn't clear why it decided not to pursue an IPO in the end.

TPG has been selling out of some of its financial assets in Asia in recent months, but it isn't clear whether it will sell out when China Grand Automotive floats. The firm reached an agreement to sell a 40% stake in an Indonesian lender to Japan's Sumitomo Mitsui Financial Group Inc. last year for around US$1.52 billion, for example. The private-equity firm also sold a leasing business in China to domestic player Haitong Securities Co. for US$715 million in cash last year.

TPG Capital couldn't be reached for comment.

Write to Yvonne Lee at yvonne.lee@wsj.com and Prudence Ho at prudence.ho@wsj.com

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