TRTB Announces 1st Quarter 2011 Financials
March 03 2011 - 6:01AM
Marketwired
True 2 Beauty, Inc. (PINKSHEETS: TRTB) (the "Company") a leading
manufacturer and distributor of male and female sexual potency
pills and liquid products in the United States, is pleased to
report the release of financial statements
(http://www.otcmarkets.com/stock/trtb.pk/quote) for our first
quarter ending January 31, 2011. Reporting gross sales of
$1,333,012 with an operating profit of $184,839, the company
experienced sales increases in all product categories, with female
sexual enhancement supplements and female energy shots showing
significant increases in retail distribution points and reordering
timelines.
As discussed previously, the company moved to a single master
distributor relationship at the end of December 2010, which
resulted in a significant short term slowdown in shipments as new
marketing strategies were implemented. These new strategies
included redesign of packaging, point of purchase displays, and
shipping cartons. The new lineup of product has been well received
at industry shows over the past month and the company anticipates
continued growth in all product categories.
"Probably the biggest surprise about our new distribution
partner, Kretek International, has been their ability to promote
our full line of products, not just Libigrow. We are experiencing
strong demand for our female line of products and anticipate
announcing new items that will complement our already existing
female brands," stated Alex Hbaiu, CEO. "For the first time, we are
beginning to see retailers carrying our entire line of male and
female products. This is clearly providing the basis for our
increases in sales online, especially product offerings that
include both male and female pills together."
In the coming months, the company plans to begin its
comprehensive national marketing campaign to help create brand
awareness and drive retail and online sales. "Our strategy appears
to be working according to plan, unfortunately we suffered a longer
than anticipated slowdown due to the changeover to Kretek, Int.
however, sales are increasing again and we appear to be back on
track," states Mr. Hbaiu. "We are working hard to reach our growth
targets for 2011."
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading distributor of male and female
sexual potency pills and liquid products in the United States. The
True 2 Beauty, Inc. line of current products includes Libigrow,
Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink.
More information on the Company and its line of products can be
found at www.true2beautyinc.com and www.libigrow.com.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward-looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements. The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact: Investors Relations
Contact: New York World Asset Management (702) 436-4562 Media
Relations: Zara Hbaiu zara@libigrow.com 1-888-942-5350