BASE Productions Sews Up Development Deal With Lyric Culture
June 14 2010 - 3:51PM
Marketwired
Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that
Award-winning television production company BASE Productions has
signed a deal to develop and produce an untitled original series
for television with Lyric's founder Hanna Rochelle Schmieder and
her music-inspired lifestyle brand Lyric Culture. The proposed
series will take viewers behind the scenes of this fast-paced
company that fuses fashion design with music and Hollywood
lifestyle.
"In Hanna and her company, we have an opportunity to give
viewers a behind-the-scenes look into the dynamic and creative
worlds of fashion and music," said BASE Productions co-CEO John
Brenkus. "Viewers are going to be wowed by this savvy and energetic
entrepreneur who runs a fashion empire by day, and whose heart
remains in the music industry -- where she got her start as a
performer and songwriter."
Lyric Culture is a cutting-edge, Los Angeles-based lifestyle
brand which incorporates the lyrics of legendary musical artists
like The Beatles, The Rolling Stones, Fleetwood
Mac, David Bowie, Marvin Gaye as well as contemporary artists
including Miley Cyrus and countless others onto vintage tees, denim wear,
cashmere, leather, jewelry and accessories.
The company has licensing deals with the largest music
publishing companies in the world including Warner Chappell,
Universal, EMI, Sony/ATV, and Disney, and holds rights to much of
the world's most legendary music spanning decades and genres. Lyric
Culture merchandise is distributed at high-end specialty boutiques
worldwide such as Fred Segal, Bloomingdale's and Nordstrom
department stores as well as mass market retailers including
Target.
The proposed show will follow Lyric Culture founder Hanna
Rochelle Schmieder in all of her business endeavors, from managing
a creative team of supporting characters to designing new lines,
meeting with the world's leading retailers, navigating through the
world of eccentric artists and music industry insiders and planning
VIP fashion shows which may include performances from top bands
whose lyrics appear on Lyric Culture clothing.
"I'm grateful for the opportunity to work with such a
prestigious company like BASE Productions and excited to share my
world with television viewers everywhere," said Hanna Rochelle
Schmieder, Founder of Lyric Culture. "I started Lyric Culture to
support songwriters and create new exposure for their music. This
TV project is the next chapter of that aspiration," she
continued.
Lyric Culture merchandise embodies the words of legendary
artists and honors their timeless words by fusing high fashion and
music in a groundbreaking way, allowing the wearer to stylishly
identify with an artist, or with the words of a classic song. Each
piece of merchandise comes with the history of the song, the name
of the songwriter, the date the song was written, and the company
tagline, "Wear it Like You Wrote It."
About BASE Productions BASE Productions,
Inc. is a ten-time Emmy Award and ten-time IDEA Award-winning
production company that is breaking new ground for cutting-edge
reality, documentary and unscripted infotainment programming. BASE
Productions' use of cutting-edge motion-capture and CGI technology
is unmatched and brings a signature look to all of their
productions. The company has produced innovative programming for a
variety of cable channels, such as A&E, Animal Planet, the
Discovery Channel networks, Fox Sports Net, G4, HBO, MTV, National
Geographic Channel and Spike TV, among others. BASE Productions is
based in Los Angeles and Washington, D.C. The company was founded
by John Brenkus and Mickey Stern. For more information, please
visit www.BASEproductions.com.
About Lyric Culture Lyric Culture is a
music-driven lifestyle brand involving lyrical content on apparel,
jewelry and accessories. Lyric Culture allows the wearer to express
themselves through the words of their favorite song -- a modern
twist to wearing your heart on your sleeve. (The company has
licensing deals with the largest music publishing companies in the
world including Warner Chappell, EMI, Universal, Sony/ATV and
Disney Music Publishing to name a few and has secured the rights to
utilize lyrics made famous by The Beatles, The Rolling Stones,
Janis Joplin, David Bowie, Marvin Gaye, Bob Dylan, Fleetwood Mac,
and many more. Lyric Culture is currently distributed at
Bloomingdale's, Nordstrom and specialty boutiques in the United
States as well as in Australia, Germany, Austria, Switzerland,
Canada and the United Kingdom. www.LyricCulture.com
Included in this release are certain "forward-looking"
statements, involving risks and uncertainties, which are covered by
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, including statements regarding Lyric Jeans Inc.
Such statements are based on management's current expectations and
are subject to certain factors, risks and uncertainties that may
cause actual results, events and performance to differ materially
from those referred to or implied by such statements. In addition,
actual or future results may differ materially from those
anticipated depending on a variety of factors, including continued
maintenance of favorable license arrangements, success of market
research identifying new product opportunities, successful
introduction of new products, continued product innovation, sales
and earnings growth, ability to attract and retain key personnel,
and general economic conditions affecting consumer spending,
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date hereof.
Lyric Jeans Inc. does not intend to update any of the
forward-looking statements after the date of this release to
conform these statements to actual results or to changes in its
expectations, except as may be required by law.
Safe Harbor: This release includes forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 27E of the Securities Act of 1934. Statements contained in
this release that are not historical facts may be deemed to be
forward-looking statements. Investors are cautioned that
forward-looking statements are inherently uncertain. Actual
performance and results may differ materially from that projected
or suggested herein due to certain risks and uncertainties
including, without limitation, ability to obtain financing and
regulatory and shareholder approvals for anticipated actions.
Press information: Lyric Jeans, Inc. Email Contact
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